Cam Newton and Peyton Manning Have Two of the Top-​Selling Jerseys

Super Bowl 50 is translating to big business online for some. Sales of Super Bowl-​bound Carolina Panthers and Denver Broncos products have more than doubled, with product views for those teams up 60% week over week, reports Michael Layne, director of Internet marketing at web-​only sports and entertainment decal retailer Fathead LLC.

The Panthers [were] outpacing the Broncos by about 16% in revenue and 25% in units sold,” Layne says in Super Bowl means super business for some online retailers. “As the teams go, so go the quarterbacks, with Cam Newton-​related revenue 16% ahead of Peyton Manning.”

Newton’s online popularity isn’t limited to Fathead.

"EBay Inc. writes in a blog post that since Jan. 8, the Friday before the NFL playoffs began, shoppers have bought more than 7,500 Newton jerseys, more than any other player during that span. That makes him the third-​most popular jersey all time in terms of sales on the online auction site. No. 1?" Matt Lindner wrote for Internet Retailer. "His counterpart, Broncos quarterback and future Hall-​of-​Famer Peyton Manning. Fans bought 10,524 Manning jerseys on eBay when his Broncos advanced to the Super Bowl in 2014. Newton also has the second-​best selling jersey on the NFL’s official online store, NFLShop​.com. Just trailing him? You guessed it, Peyton Manning."

"Of course, spikes in sales and traffic aren’t limited to the days leading up to the Super Bowl. Retailers say Super Sunday can be a busy time for online shoppers as well. Layne says Fathead plans to capitalize on an anticipated 65% spike in traffic on Sunday night."

The spike will come right when the game ends and we announce via email and social media that we have Fathead wall decals of the winning team’s championship logo,” he says. “Sales for those two hours will be about double what we usually see at that time.”

"A spokeswoman for retail chain J.C. Penney Co. Inc. says JCP​.com saw a spike in traffic immediately following the conclusion of the conference championship games. With that in mind, they'll be ready for an anticipated post-​Super Bowl rush."

"We have marketing emails promoting the winning team’s gear scheduled to send out right after the Super Bowl, which will generate even more traffic," she says.

NOW is the time to capitalize on all the fans who are collecting these items and are looking for items commemorating the 50th anniversary of the Super Bowl. Help your retailers and advertisers capitalize on this audience with AudienceSCAN's details on Sports Card and Memorabilia Collectors. 47% of this audience lives in a suburban area. In the past year, 23% of Collectors bought or sold an item in a pawn shop. Make sure shops are taking advantage of mobile opportunities because this audience is 47% more likely than average to look up business info/​locations on a smartphone. Some Instagram ads couldn't hurt: 34% are active on it. And SEO ads are crucial – 41% of Collectors have taken action based upon sponsored search results (like on Google, Yahoo or Bing) in the past 30 days.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.