Category: Credibility

Establish Your Credibility

3 Ways to Establish Your Credibility

If you don’t have credibility, you don’t have anything. That’s why establishing your authority in your field of sales and trust with your prospect is so crucial in the sales profession. Unfortunately, this is also an area that many sales reps struggle in.

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Tips to Quickly Establish Credibility with Prospects

Laying the groundwork to quickly establish credibility with prospects should start long before your reps make first contact. When prospects look for a solution to their problem, they review online content.

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6 Ways for Inside Sales to Build Instant Credibility with Prospects

Do you know about the 6 ways for inside sales to build instant credibility with prospects? If not, it’s time to learn.

Mitchell Levy on the Manage Smarter podcast from SalesFuel

Manage Smarter 143 — Mitchell Levy: The New Definition of Credibility

Mitchell Levy is a TEDx speaker, Global Credibility Expert and international bestselling author of over 60 books — including his latest "Credibility Nation." He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 850 books. In this episode, we discuss: the new definition of credibility in today’s COVID-19 climate; the 3 Pillars of Credibility; specific steps and strategies to build your credibility; Lee's new book, SalesCred, and the importance of credibility in buyers qualifying sellers.

American State of Credibility Survey by Credibility Nation, SalesFuel and Behavioral Resource Group

Special Report: The American State of Credibility

As our nation struggles with the challenges of contentious politics, a pandemic- induced recession, and calls for introspection on issues of social justice, we wondered how U.S. adults perceive their peers, their co-workers and professionals who help to shape our lives. Our curiosity led us to launch our inaugural American State of Credibility survey. Has America become more credible or less credible in the past year? What percentage of Americans exhibit credibility in what they say and do? What professions are the most credible — and the most dubious? And how do salespeople stack up?

Video Sales Calls Photo: Jud Mackrill

3 Tips for Effective Video Sales Calls

Are you having trouble with your video sales calls? The issue could boil down to the basics of video chatting.

establishingsalescredibilityinthepostcovid19era Photo: Andrew Neel on Unsplash

Establishing Sales Credibility in the Post-COVID-19 Era

Business and sales were flowing more freely in our economy before the pandemic. With budgets now under more scrutiny, you’re faced with the task of establishing sales credibility in the post-COVID-19 era.

Video Sales Letters Photo: Sam McGhee

You Should be Using Video Sales Letters Instead of Emails

Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right?

7 C's of Pre-Call Intelligence for Credible Salespeople | Sales Preparation | Sales Research | Sales Credibility

Free E‑book: The 7 C's of Pre-Call Intelligence

In his book, “SalesCred,” our CEO C. Lee Smith writes that sales credibility is how the buyer qualifies (or disqualifies) the seller. Credibility is the very thing that determines whether the buyer replies to your email, agrees to take a meeting or decides they want to do business with you. Nowhere is this more evident to the buyer than the amount of effort the salesperson puts into pre-call intelligence. Download this free ebook to learn what you need to know to be seen as credible by prospects and existing accounts.

howimportantiscredibilitytothesalesprocess Photo by Andrea Piacquadio from Pexels

How Important is Credibility to the Sales Process?

Are you coaching your reps to work on their credibility? You might be asking, “How important is credibility to the sales process?”

cold emailing

Cold Emailing Mistakes You May Be Committing

Cold emailing can be a tricky tactic to pull off, as recipients with loaded inboxes may simply dismiss and delete whatever you send. You’ve got to be able to capture their attention, encourage them to open, and then, inspire them to take action and respond.


B2B Testimonials: The Art of Acquiring Them

B2B testimonials, some believe, aren’t that easy to come by or not that effective. But that’s not true; reps just need to know what to look for and how to ask.

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