Category: Automotive

New Vehicle Sales to Reach 17 Million SAAR Units in 2014

New-vehicle sales are expected to increase 9.1 percent year-over-year to a total of 1.24 million units, resulting in an estimated 16.4 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book. Based on the robust sales pace during the past few months, Kelley Blue Book is adjusting its sales outlook for 2014 from 16.3 million to 16.4 million.

Auto Service Shoppers Seeking Transparency

Most consumers (83%) continue to 'feel' overcharged in the auto repair process and rank the experience of going to the repair shop/dealership to get their car repaired on par with going to the dentist (with women preferring the dentist), according to a new consumer survey from AutoMD​.com.

Moms Consider Themselves Decision-Makers on Auto Purchases

Nearly three of four (73%) moms consider themselves to be the "sole decision-maker" in the vehicle shopping process, according to a new study by Cars​.com. As a growing number of consumers turn to online resources for information and transparency when making major purchases, women with children have emerged as a highly engaged group of shoppers. The study found that 71% of moms agree that shopping online for a new or used vehicle makes the process much easier, but more than half (68%) still prefer to conduct negotiations in person.

Rental "Test Drive" Experience Highly Influences New Car Purchases

Consumers are more likely to purchase a new vehicle after renting a car. According to new Polk analysis, 1.2 million new cars (out of 11.4 million retail sales) were purchased by consumers within 180 days of renting from an Enterprise Holdings brand. Research indicates that many car rental customers are using their rentals to experiment with new makes and models.

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