Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.
Whenever and wherever our Google overlords speak, I get my butt in that room and listen. They seem to know way more about me than I’m comfortable with, so I’m going to learn all I can about them.
If you had to separate the sales process into four steps, how would it look?
The author of a recent article on AllBusiness.com makes a wise observation in his first line: "The person who coined the phrase ‘time is money,' must have been a sales rep paid on commission."
As social networking sites look for the new ways to generate revenue, an alternate business model is building strength.
Viral marketing can be a powerful new business development tool for advertising agencies.
Whether making a cold call or leaving a voicemail for a client, make sure you're giving it your full attention.
Though some industry experts have concerns about the longevity of social networking sites because of revenue streams, consumers of all ages are spending more time visiting them.
These sites garnered nearly 20% of all visits by Internet users in January 2007 but that percentage dropped to about 14% by February of 2008.
With more marketers considering online tools to grow sales, your agency should consider how it's reaching out to prospects on the Internet.
If there's one bright spot in the 2008 marketing picture, it's digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores.
Despite the general impression that consumers are constantly multitasking during work and leisure time, Mediamark Research and Intelligence reports a few statistics that suggest otherwise. At least half of our media time is spent engaging with a single form.