Category: Digital + Technology

IDC: Online Advertising May Not See Growth Until Mid-2010

Internet advertising in the United States should decline at a slower rate in the months ahead with "real growth" not expected again until mid-2010, according to IDC's yet-to-be-released Worldwide and U.S. Internet Ad Spend Report 2Q09.

B‑to‑B Marketers Turning to Social Media

Participants at the Chicago-based B‑to‑B Marketing in the New World conference will doubtless be discussing the findings of BtoBOnline's latest survey of b‑to‑b marketers. In the two years since the last survey, the number of b‑to‑b marketers who use social media has skyrocketed from 15% to 57%. The survey also reveals that another 18% of b‑to‑b marketers will increase their use of blogs in the next twelve months.

Physician Acceptance of ePromotions Grows

To ensure that a new drug does well in the marketplace, pharmaceutical firms have long relied on direct-to-consumer advertising and detail reps who make personal calls to deliver sample medications to physician offices. As the soaring cost of health care comes under federal scrutiny, pharmaceutical firms may find that alternate forms of physician marketing are effective. Research concern, SDI, finds that physician interest in electronic promotional efforts is increasing.

Online Ad Spending Predicted to Jump in Canada

Online ad revenue continues to increase north of the U.S. border. The Interactive Advertising Bureau of Canada reports that the country closed out 2008 with a whopping 29% rise over the previous year. Surveyed publishers are looking for a 9% growth rate in 2009 which would bring spending levels to $1.75 billion.

Word-of-Mouth Marketing Maintains Rapid Growth Rate

Traditional forms of marketing may be struggling this year, but spending on the word-of-mouth (WoM) channel should rise 10.2% in 2009. That’s the prediction from PQ Media. According to PQ Media, WoM “includes two major sectors – content & service providers and ancillary products”.

In-Game Advertising to Grow 69% by 2013

As the U.S. videogame industry continues to grow in the next several years, dollars spent on in-game advertising are expected to increase accordingly. By 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008, according to a June 2009 forecast from eMarketer.

Time of Day Important When Marketing via Mobile Wireless Devices

Consumers are increasing connecting to the Internet via phones. And consumers with smart phones, who skew heavily toward the 18–44 male demographic, now comprise 12% of the total mobile phone market. As a marketer, is there a best time of day to present an ad via a smart phone to this select audience?

To Facebook or Not?

Should you be promoting your company on Facebook? Back in the old days – think 2006 – it was all about consumers under age 25. If you haven’t been keeping up with growth on this popular social media site, the latest demographics might surprise you.

Channeling: Virtual Brand Building with Teens

We may be in a recession but that isn’t slowing down spending on virtual goods. Instead of ordering a real cake or flowers, you can send an image, often signifying your feelings, to a friend’s online profile. This industry, with its heavy focus on fun, has an estimated annual market value of $1.5 billion.

Marketers to Boost Viral Marketing Budgets

Digital advertising continues to increase as a percentage of total marketing and the latest study released by Forbes shows that this form of media now accounts for well over 25% of spending. Exactly how are companies breaking out their online ad spend? As I've reported previously on this blog, search continues to be the leading online marketing tool but companies use other forms for specific reasons as detailed by the findings of this study.

New Ad-ology Study: Reduced Advertising During Recession Negatively Impacts Consumer Perception

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

Dig A Little Deeper

Do your client relationships need a boost? Consultant Mike Hunter has an easy strategy to add more depth to your relationships, and it's one that can be put into action right away.

1 92 93 94 95 96 98