Internet advertising in the United States should decline at a slower rate in the months ahead with "real growth" not expected again until mid-2010, according to IDC's yet-to-be-released Worldwide and U.S. Internet Ad Spend Report 2Q09.
Category: Digital + Technology
To ensure that a new drug does well in the marketplace, pharmaceutical firms have long relied on direct-to-consumer advertising and detail reps who make personal calls to deliver sample medications to physician offices. As the soaring cost of health care comes under federal scrutiny, pharmaceutical firms may find that alternate forms of physician marketing are effective. Research concern, SDI, finds that physician interest in electronic promotional efforts is increasing.
Online ad revenue continues to increase north of the U.S. border. The Interactive Advertising Bureau of Canada reports that the country closed out 2008 with a whopping 29% rise over the previous year. Surveyed publishers are looking for a 9% growth rate in 2009 which would bring spending levels to $1.75 billion.
Traditional forms of marketing may be struggling this year, but spending on the word-of-mouth (WoM) channel should rise 10.2% in 2009. That’s the prediction from PQ Media. According to PQ Media, WoM “includes two major sectors – content & service providers and ancillary products”.
As the U.S. videogame industry continues to grow in the next several years, dollars spent on in-game advertising are expected to increase accordingly. By 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008, according to a June 2009 forecast from eMarketer.
Consumers are increasing connecting to the Internet via phones. And consumers with smart phones, who skew heavily toward the 18–44 male demographic, now comprise 12% of the total mobile phone market. As a marketer, is there a best time of day to present an ad via a smart phone to this select audience?
We may be in a recession but that isn’t slowing down spending on virtual goods. Instead of ordering a real cake or flowers, you can send an image, often signifying your feelings, to a friend’s online profile. This industry, with its heavy focus on fun, has an estimated annual market value of $1.5 billion.
Digital advertising continues to increase as a percentage of total marketing and the latest study released by Forbes shows that this form of media now accounts for well over 25% of spending. Exactly how are companies breaking out their online ad spend? As I've reported previously on this blog, search continues to be the leading online marketing tool but companies use other forms for specific reasons as detailed by the findings of this study.
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.
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