Category: Digital+Technology

Eyeglasses as Fashion Accessories and More

While some consumer segments spend money on corrective eye surgery or contact lenses in order to avoid wearing glasses, other groups are spending on the latest fashion trend – eyeglasses as accessories. Recent reports indicate rapid growth in the sales of fashion eyewear

B‑to‑B Direct Marketing in the Pharmaceutical Industry

Consumers can’t help but notice the rise in direct marketing from pharmaceutical concerns and this form of marketing is effective. The Direct Marketing Association reports a 10 to 1 return on investment when it comes to direct marketing in this industry. Specifically, the association has tracked the expenditure of $1 billion in directly marketing expense to $10 billion in higher sales. The interesting detail is these expenditures don’t only occur in the b‑to‑c segment.

Acquiring and Keeping Online Customers

The widely reported 17% increase in 2008 online sales will be driven, to some extent, by the right kinds of marketing. How are online retailers spending their marketing budgets? A recent report by Shop​.org indicates that retailers are allocating some of their budgets as follows:

Consumer Online Activity Means Auto Insurance Opportunities

Consumers continue to seek for auto insurance quotes online. comScore notes a total increase of 15% between 2006 and 2007 which means at least 32,000,000 consumers consider online resources for this activity. To capture a share of this market, your clients need an effective online campaign. Is one form of online marketing more effective than another?

Marketing Medical Services to Overweight Consumers

About 1/3 of US adult consumers are obese and many of these consumers suffer from back pain, migraines and sleep problems. These consumers respond at a slightly higher rate than non-obese consumers to marketing by health care services such as physicians and hospitals. Is one form of marketing more effective than another?

Rating In-Store Marketing Programs

Many marketers have determined that capturing consumer attention in the store makes the difference when in comes to purchase decisions. But not all in-store marketing programs are created equal. “Shopper marketing”, the new term for in-store promotion, now claims 8% of ad budgets.

Are Your Marketing Strategies Reaching Consumers who Seek Deals?

In these tough economic times, more consumers are looking save money when they purchase goods and services. Recent polls indicate where consumers are most like to search for coupons:

You Can’t Have It!

This afternoon, I read an interesting entry over at LandingTheDeal regarding the “takeaway close,” and felt it was something good to share. Really, the idea of the takeaway is just another form of the “getting inside their head psychology” that I wrote about last week. It’s all about getting the clients synapses firing a bit

C. Lee Smith December 11, 2006 Digital+Technology

The Value of the Testimonial

How are you at asking your current clients for a testimonial? Is it something that you are able to do without hesitation, or does it make you uncomfortable? I think it goes without saying that conventional logic states that the testimonial is one of the most powerful tools available when you’re out hunting down new

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