Category: Media Usage

23% of U.S. Adults Gear up for Rio Olympics Trends

Mark Burns asked for trends and hot topics to follow in the sports industry as well as for predictions about the different niches within sports for 2016 in Forbes. One hundred-plus professionals weighed in with their thoughts across 13 categories, including mobile/technology, legal, business, media, virtual reality, social/digital and others. Participants were asked to give five to 10 sentences.

Girls Love Big 'Ole Trucks and Country Music Too

"In the auto marketing space, the rugged pickup often takes on the role of a grown man's toy. Ads typically show male drivers hauling heavy loads or tackling uneven terrain in the wilderness while a deep-voiced narrator touts the pickups' towing capacity and toughness. But Fiat Chrysler's Ram truck brand has been breaking that marketing mold to seize what it sees as an opening among female pickup buyers. And it's using the country music scene as the backdrop," Vince Bond Jr. reports.

5 Buzzworthy SEO Trends You Must Know About for 2016

Get ready for a new year of changes to Google's algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link​-Assistant​.com blog, will undoubtedly be buzzed about next year, Aleh Barysevich predicts for MarketingProfs.

TV Time Shifters Spend as Much Time Viewing as Working and Sleeping

Rovi Corporation released phase-two findings from a sponsored survey of pay-TV and over-the-top content subscribers in the U.S., Europe and Asia. The study uncovered trends in viewer behaviors related to discovery, search, and recommendations for entertainment content and programming.

Millennials and Generation Z Might Just Pay for Digital Content

The future is now: Amid "generation #hashtag’s" dominance, "native digital" content and profit models are "must haves" for success in the media industry. Bain & Company's annual media report identifies five imperatives for media companies in the native-digital era.

Is Your Media Company Optimizing Digital Video Ad Delivery?

As a high-tech format, digital video has generated great interest but also has some drawbacks. The Washington Post recently announced some changes to its digital video advertising offerings that are worth checking out.

B2B Media Sales Grew 3.9% in First Half of 2015

In the first half of this year, B2B companies invested in a big way with digital advertising. Check out what American Business Media says are the hottest parts of the B2B ad market.

Local Events, Sponsorships Becoming Synonymous with Local Marketing

A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources

37% for Moving Super Bowl to President's Day Weekend

Sometimes it‰Ûªs hard to have hope when things aren‰Ûªt going well, as with the Dallas Cowboys and all the player injuries already piling up this early in the season. But there‰Ûªs some good news that might cheer them up: after a drop to fourth place last year, the Cowboys return to the top of the pile and are once again America‰Ûªs favorite football team!

54% of Shoppers Expect Holiday Promos in October or Earlier

RetailMeNot, Inc. released its 2015 Holiday Insights Guide for Retailers: Strategies for a Successful Holiday Season. This annual holiday insights guide can help retailers better understand consumer shopping trends and behaviors during the holiday shopping season.

Book Readers: Stephen King Still Wears the Crown

The "King of Horror" keeps his throne: Stephen King is still America‰Ûªs favorite author. Men are more likely to be found thumbing through the history books, while women are poring over mysteries, thrillers or crime novels.

34% Follow Local TV Stations on Social Media

"65% of adults now use social networking sites ‰ÛÒ a nearly tenfold jump in the past decade. Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

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