Mark Burns asked for trends and hot topics to follow in the sports industry as well as for predictions about the different niches within sports for 2016 in Forbes. One hundred-plus professionals weighed in with their thoughts across 13 categories, including mobile/technology, legal, business, media, virtual reality, social/digital and others. Participants were asked to give five to 10 sentences.
Category: Media Usage
"In the auto marketing space, the rugged pickup often takes on the role of a grown man's toy. Ads typically show male drivers hauling heavy loads or tackling uneven terrain in the wilderness while a deep-voiced narrator touts the pickups' towing capacity and toughness. But Fiat Chrysler's Ram truck brand has been breaking that marketing mold to seize what it sees as an opening among female pickup buyers. And it's using the country music scene as the backdrop," Vince Bond Jr. reports.
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year, Aleh Barysevich predicts for MarketingProfs.
Rovi Corporation released phase-two findings from a sponsored survey of pay-TV and over-the-top content subscribers in the U.S., Europe and Asia. The study uncovered trends in viewer behaviors related to discovery, search, and recommendations for entertainment content and programming.
The future is now: Amid "generation #hashtag’s" dominance, "native digital" content and profit models are "must haves" for success in the media industry. Bain & Company's annual media report identifies five imperatives for media companies in the native-digital era.
As a high-tech format, digital video has generated great interest but also has some drawbacks. The Washington Post recently announced some changes to its digital video advertising offerings that are worth checking out.
In the first half of this year, B2B companies invested in a big way with digital advertising. Check out what American Business Media says are the hottest parts of the B2B ad market.
A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources
Sometimes itÛªs hard to have hope when things arenÛªt going well, as with the Dallas Cowboys and all the player injuries already piling up this early in the season. But thereÛªs some good news that might cheer them up: after a drop to fourth place last year, the Cowboys return to the top of the pile and are once again AmericaÛªs favorite football team!
RetailMeNot, Inc. released its 2015 Holiday Insights Guide for Retailers: Strategies for a Successful Holiday Season. This annual holiday insights guide can help retailers better understand consumer shopping trends and behaviors during the holiday shopping season.
The "King of Horror" keeps his throne: Stephen King is still AmericaÛªs favorite author. Men are more likely to be found thumbing through the history books, while women are poring over mysteries, thrillers or crime novels.
"65% of adults now use social networking sites ÛÒ a nearly tenfold jump in the past decade. Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.