A study reveals $14 billion in brand co-op marketing funds are left on the table each year. Netsertive released, ÛÏThe Changing Face of Co-Op Marketing Programs,Û report. The report explores how digital marketing trends are altering the co-op landscape and the persistent barriers to adoption that brands and local businesses face.
Category: Media Usage
Cord cutting is all talk, provided consumers can find the shows they want. A new Rovi survey suggests stronger discovery strategies can help providers increase content consumption and boost subscriber satisfaction. The global study aimed to uncover trends in viewer behavior related to discovery, search, and recommendations for entertainment content and programming.
57% of CMOs expect marketing budgets to increase during the next 2–3 years. Chief marketing officers and top marketing executives are shifting budgets toward customer retention and advocacy, according to research from The CMO Club. Conducted in collaboration with IBM, the study also shows that CMOs are increasing their budgets and allocating a greater portion of these investments across the entire customer journey rather than individual channels.
Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn't your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?
According to NielsenÛ÷s 2014 Year-End Report, jazz is continuing to fall out of favor with American listeners and has tied with classical music as the least-consumed music in the U.S., after childrenÛªs music. Both jazz and classical represent just 1.4% of total U.S. music consumption a piece.
A Yesmail report finds that retailers began sending holiday-themed campaigns earlier than in previous years, with 32% more brands deploying holiday-themed emails in 2014 than in 2013.
Pew Research Center released State of the News Media 2015, the annual report surveying the landscape of U.S. journalism, covering topics ranging from the changes driven by mobile devices to the ups and downs of legacy news organizations. Here are five key takeaways drawn from 13 media sectors they looked at.
Why you should include influential social-media users in your PR strategy: The newest emerging marketing category is all about social media users with large followings, sometimes called "influencers." They are undercover trendsetters who are gradually adding new layers to the way marketers leverage social.
Fewer than two months after announcing its plans to launch a programmatic ad platform for its broadcast radio stations, iHeartMedia has invested in Unified for analytics and targeting data. ÛÏThe integration of UnifiedÛªs social data will give iHeartMedia advertisers enhanced capabilities
Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from ComcastÛªs video ad management company, FreeWheel, says "authenticated" viewing from MultiVideo Program Distributors now accounts for 57% of all long-form and live viewing
Radio is more engaged with social media, especially with tweets. According to research by the Radio Television Digital News Association, radio stations are making strides in developing social media and mobile strategies to deliver news to new audiences.
Time-shifted TV viewing dips for millennials and teens. Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18 to 34 and 12- to-17-year-old viewers for the five-month period from October 2014 through February 2015 versus the same period a year ago.