Of the thousands of products launched every year, only a few find success. Researchers spend countless hours and dollars trying to determine what accounts for success. Factors include product design and whether it fills a need. Success can also be linked to packaging and effective marketing campaigns.
Category: Media Usage
If your insurance agent clients are looking for ways to sell more life insurance to consumers, consider the information uncovered by a recent Ipsos poll.
As you work with clients to sell to emerging majorities, keep in mind that 2/3’s of Hispanic population growth comes through birth rather than immigration. With Hispanics now comprising 15% of the total population, marketers and agencies should craft campaigns targeting this demographic. However, key differences exist between native-born and immigrant Hispanic women:
If your clients insist on marketing to the 77 million members of the Baby Boom generation with one stroke of the same brush, they are missing a key opportunity to increase sales. This generation includes consumers who range from 44 to 62 years old.
Here are three of the top 10 myths (debunked) about this generation:
How are you at asking your current clients for a testimonial? Is it something that you are able to do without hesitation, or does it make you uncomfortable? I think it goes without saying that conventional logic states that the testimonial is one of the most powerful tools available when you’re out hunting down new