Category: Business Development

Internal Audit's New Role

According to a new Ernst and Young study, the internal audit function is also expanding into a new role: business improvement.

Marketing Client Beverages to Hotels, Banquets and Catering Services

While hotels may be experiencing declines in occupancy rates because of a slowdown in business travel, many establishments are trying to increase revenues with other services. In particular, hotel operators can increase sales by selling more alcohol-based beverages.

Equipment Rental Companies Now Marketing Job Site Heat

Commercial and residential contractors who find themselves lucky enough to keep their crews fully employed this winter won’t want to let adverse weather conditions shut down the job site.

Use New CDC Data to Improve Health Care Client Marketing

The National Cancer Institute's annual report on cancer contains plenty of encouraging news — overall incidence and death rates of cancer are declining. However, striking regional differences in the incidence and death rates of lung cancer exist.

Will 2009 be the Year of the Electric Vehicle?

One way that automakers may try to reinvent themselves in the near future is through electric-vehicle manufacturing. President-elect Obama has indicated his interest in seeing manufacturers produce up to 1 million plug-in vehicles during the next two years.

2009 TV Technology Will Require New Marketing

Now that flat-panel TVs have become mainstream commodities, manufacturers are working on the next must-have technology upgrades. Here's a list of what's in store for 2009 and beyond:

Camera Buyer Survey: 25–34 Year Olds Most Influenced by Blogs, Social Media

Over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.

C. Lee Smith December 12, 2008 Media Usage Tags: ,

Keeping Food Clients Up to Date with Flavor Forecasts

Whether consumers stay home or go to a restaurant, they'll still have to eat in 2009. Food companies and restaurants can sell more by marketing the latest flavor trends. Food processing giant McCormick predicts that three general trends will flavor menus in 2009:

Niche Colleges Need Marketing Expertise

Many colleges and universities may begin to feel the squeeze of lower enrollment figures in the next couple of years as student loans prove harder to come by and as the demographic bulge eases.

Educational Campaigns Needed to Boost Prepaid Mobile Phone Use

As the new year approaches, consumers will be looking for additional ways to cut their expenses. While they may suspend purchasing specific goods or services, they may also switch to less expensive options. This activity could mean more opportunity for your agency if you can convince your clients to market the less expensive alternatives.

Venture Capital and Biosciences

Despite the economic turmoil in the financial sector, private equity continues to flow to the biosciences sector. In 2007, venture capital firms invested $11.566 billion in biosciences as follows:

B to B Advertising in a Down Economy

In a down economy, businesses that sell to other businesses may be tempted to cut advertising along with other expenses. But a recent American Business Media survey reveals that only about 1/3 of B to B firms plan to cut their ad spending in 2009:

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