Category: Purchase Intent

The Market Potential for On-Trend New Beverages Remains Significant

The sweet spot in the U.S. beverage market, long dominated by a handful of major brand lines, has shifted to niche products that target a diverse set of consumer needs, occasions, and benefits, according to the new "Beverage Trends: Culinary Trend Mapping Report" from Packaged Facts. Two drivers are spurring sales in the beverage market: Better-for-you, the number-one driver in the new beverage landscape, including functional, nutritional boost, and holistic wellness beverages, followed by Quality quest, including organic, local, artisan-made, and retro/nostalgic beverages. The market potential for on-trend new beverages remains significant, with diverse segments ranging from Gen Y teens to savvy Gen X parents and sporty Boomers looking for what's next in healthful and premium new drinks.

Many Retailers Need to Improve Cross-Channel Strategies

Multichannel retailers are making progress in offering shopping services across channels, but some still fail to use the cross-channel experience to increase sales, The E‑tailing Group says in a new study. Three particular areas where retailers need to improve are: failing to provide same-day or next-day in-store pickup of products ordered online; not training store clerks to cross-sell to online shoppers who arrive to pick up web orders; and not displaying across each retail channel integrated merchandising, promotions and marketing material.

Witches, Vampires Most Popular Costumes for Halloween 2009

When it comes to Halloween costumes, vampires, princesses, police officers and pirates are in, while politicians, nurses and Batman are out. According to the National Retail Federation's 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, 47 million adults and 58 million children across the country plan to dress up for Halloween this year. Once again, witches take the top spot for adult costumes (18.1%). Thanks to popular books, movies and television series, vampire costumes jumped to the number two spot (4.2%) from third in 2008.

Consumers Willing to Spend More on Autos, More Likely to Purchase Hybrids if Carpool-Lane Stickers Available

According to a new Kelley Blue Book Market Intelligence Study, since the end of the CARS 2009 program (commonly referred to as 'Cash for Clunkers'), in-market car shoppers have indicated they are once again delaying the purchase of a new vehicle. However, the price consumers are considering paying for a new car has significantly increased in the month since the CARS 2009 program ended. In September 2009, shoppers said they would be willing to spend an average of $27,271 on their next new car, up from August 2009 when they said they would spend an average of $25,600. In addition, a majority (55%) of car shoppers said they would be more likely to consider buying a hybrid if they could get a carpool-lane sticker.

Consumers Less Patient for Pages to Load Despite Added Content/Features

Consumers are becoming increasingly less willing to wait for pages to load on e‑commerce sites, despite the addition of more rich features such as video, zoom and animated content. Today's online shoppers expect sites to be faster than ever. While most online shoppers said in a 2006 survey they would wait 4 seconds for a site to load, when the survey was repeated this summer, 47% said they grow impatient when web pages take more than 2 seconds to load. Improvements in technology, however, are allowing proactive companies to improve site performance. With the holiday season approaching, online retailers can tweak and test their sites to improve site performance.

Kitchen and Dining Home Textiles are Outperforming Other Segments

According to The NPD Group, Inc., the total home textiles market declined 3.5% in dollar sales for the 12 months ending June 2009, versus the same time last year, and has been declining steadily over the past three years. In spite of all this, the kitchen and dining home textile segment grew 3.7% in dollar sales, compared to the previous 12 months, and was the only segment that showed growth in the 12 months ending June 2009. In fact, the growth in kitchen and dining is the only growth seen among the main textile segments (bed, bath, kitchen & dining, and window) in the past few years.

Consumer Spending on Non-Essentials Predicted to Fall

As marketers plan their ad budgets for the next six months, they might want to consider the results of the most recent poll released by Harris Interactive. Despite the glimmer of good news from recent stock markets gains, a leading indicator, consumers remain concerned about employment prospects. These concerns are revealed in the way consumers plan to handle their cash from now through Spring 2010.

Market for Senior, Weight Management and Special Needs Pet Products to Reach $7B by 2013

The aging pet population and the epidemic of overweight/obese pets are two emergent trends driving much, if not most, of the activity in the health product segment of the recession resistant U.S. pet market, according to a new report by Packaged Facts. Pet food continues to represent the bulk of the market for SWM pet products, accounting for 59% of retail sales in 2008. The $4 billion market for senior, weight management and special needs (SWM) pet products (including pet food, prescription pet medications, pet supplements and devices and other non-food assistance products) is projected to increase 55% over 2008 sales to almost $7 billion in 2013.

Shoppers to Spend $56.31 on Halloween 2009, Economy Forcing Consumers to be Creative

According to the National Retail Federation's 2009 Halloween Consumer Intentions and Actions Survey, consumers are expected to spend an average of $56.31 on Halloween this year. Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. According to analysts, the overriding theme for Americans' Halloween celebrations this year will be, "How creative can I be, and how little can I spend?'" The survey found consumers plan to spend an average of $20.75 on costumes, which includes children's and pets' costumes, $17.99 on candy, $14.54 on decorations and $3.02 on greeting cards.

When It Comes To Leisure Time, Genders Go Separate Ways

There are considerable differences in how men and women in varying age groups spend their leisure time, according to a new survey. Most notably, American men have nearly 40 minutes more leisure time than women per day. Nevertheless, both men and women place high importance on spending their leisure time outdoors, and both admit they don't get out enough. Women, on average, want to spend seven more hours outdoors every week, while men hope for nine more hours, according to Timex Expedition's Outdoor Survey. Sports and fitness is increasingly a key component of Americans' leisure time. Leisure activities also are affected by age, or perhaps more accurately, a woman's life stage.

Even in the Digital Age, Teens Rely On Mom and Dad for Health Advice

According to a new study by Scarborough Research, Mom and Dad are the leading sources for health advice; 63% of teens said that when they have questions about health and nutrition, they go to their parents/guardians for information. One half (50%) turn to the Internet. With regard to their role as future consumers, teens value an informative product website when making decisions about purchasing health related products such as vitamins or nutritional supplements. Fifty-six percent of teens indicated "informative websites" were very or somewhat important to their purchase decision.

Consumer Brand Loyalty on the Decline, Convenience Store Offerings Influence Gas Purchase Decisions

Generational differences have contributed to a steady decline in consumer brand loyalty when purchasing gasoline, according to a new survey by The NPD Group. Consumers over 65 have always been more likely to limit brand choice to only one brand, while younger consumers historically have been more willing to shop around. Compared to overall brand loyalty, the 30-to-44 age group is now the most likely group to try multiple brands among those who have purchased a major brand. While quality and performance always will be important to the gasoline purchase decision, younger consumers who report loyalty to a single fuel brand also report their brand choice is more likely to be driven by the convenience store offering where they buy gas.

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