Category: Media + Marketing

Out-of-Home Ads Drive Big Jumps in Cross-Media Exposure

Out-of-home advertising is one of the few traditional media formats expected to significantly grow in 2019. Earlier this fall, the Outdoor Advertising Association of America (OAAA) reported that OOH spending jumped 7.7% in Q2.

Kathy Crosett November 14, 2019 Media + Marketing

Gen Z Heavily Influences Their Parents' Spending

If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.

Advertiser Buys 12-Month Contract Following AdMall PRO Presentation

A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.

Local Ad Market to Jump by 5.8% in 2020

The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.

46% of B2B Operators to Increase 2020 Content Marketing

By now, your clients realize the importance of content marketing. So does their competition.

Digital Video and Social Media To Drive 2019 Ad Market Growth

The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.

How Reviews Create Devoted Customers

84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?

Boost Your Clients' SEO Success with Long-Tail Keywords

Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.

Broadcast and Cable TV Companies to Generate $4.5B from Election Ads

TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.

How to Boost ROI Through Review Management

You know that online reviews influence consumers as they determine who to do business with and what they’ll buy. Now you also have exact numbers to share with your prospects about the impact on ROI when their ratings stars rise.

Consumers To Increase Holiday Spending by 4% This Year

Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.

Warning: Do Not Leave Latinx Out of Your Client's Next Campaign

Hispanics make up almost one fifth of the entire U.S. population, according to a study by Nielsen, and this demographic is only growing in size. Not only that, the median age of Latinix consumers is 28, and this group has made up 75% of labor force growth across the country within the last six years.

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