How much time do you spend listening to traditional media on a weekly basis? If your total estimated time is under 11 hours and 51 minutes, the time you spend tuning in is below average.
Category: Media + Marketing
Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.
Now that consumers have fully embraced apps, they’re set to spend $120 billion through this technology, globally, in 2020. Are your clients succeeding in the competitive app market?
Have your clients given up on traditional media advertising? While it’s true that digital is streamrolling its way to the top of the advertisement food chain, traditional still sways particular audiences.
Automotive sales in 2020 will slow a bit this year, but advertisers will try to convince consumers to purchase as they’ll spend 47% of auto ad budgets on digital. The National Auto Dealers Association predicts that U.S. automotive dealers will sell about 16.8 million vehicles in 2020.
Demand for programmatic advertising has skyrocketed over the past seven years.
Chris Lambert, an Account Executive at KY3-TV, had been selling media for three years when he came upon a local solar company.
Ever since consumers started using tools like Google to search online, marketers have obsessed about their SERP position. In today's digital universe, should your clients shift SEO focus?
There are four big categories of marketing spend (media, labor, agency and marketing technology) and every one of them experienced change last year.
2019 was a rough year for many marketers. The CMO Council put together a telling infographic about the negative brand perceptions suffered by many well-known companies.
Voice search keywords are crucial to your clients. Many, possibly you included, believe that voice search could be well on its way to becoming the most popular method to conduct searches via mobile device.
For the first time, according to WARC’s Television in the U.S. report, in 2019, marketers spent the same percentage of their advertising budget (27.6%) on online display as they did on television.