Category: Media + Marketing

Over 40% of Podcast Listeners Will Consider Purchasing Advertised Brands

Technology brought us video on demand a while back. Now consumers are discovering the joy of audio on demand.

How to Sell More Ad Space By Connecting Clients With Partners

If your clients are looking for a good way to increase sales, they might want to check out marketing partnerships. In the digital era, technology has changed the way traditional partnerships work.

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

A Prescription for Success

Recently, a family doctor turned entrepreneur had a radical idea: Ditch the traditional insurance model and, instead, offer his patients membership-based care. Upon discovering this, Marketing Executive Shawna Hanson, of LocaliQ, saw an opportunity.

Traditional Media to Account for 60% of Local Ad Spending This Year

Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.

Marketers Must Align Messages With New Cultural Trends

There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.

The Common Advertising Tactic Sabotaging both You and Your Clients

The pressure to make a decision can overpower the doubt consumers may have when considering a product and make them feel as if they need the product or service immediately. However, who wants their business associated with negative feelings?

Radio: the Medium Reaching 92% of Americans Weekly

Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.

The Truth About Email Engagement has been Revealed

Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.

Summertime is Screen Time for Most Consumers

Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.

62% of Marketers Say Traditional Advertising Remains A Priority

For traditional media sellers, the details from the World Federation of Advertisers’ new State of Advertising report might sound too good to be true.

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Sell Smarter 19: The Best Time of Day to Make Sales Calls

What time of the day is the best time to make sales calls? I’m C. Lee Smith and this is Sell Smarter.

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