Have your clients given up on traditional media advertising? While it’s true that digital is streamrolling its way to the top of the advertisement food chain, traditional still sways particular audiences.
Category: Media + Marketing
Automotive sales in 2020 will slow a bit this year, but advertisers will try to convince consumers to purchase as they’ll spend 47% of auto ad budgets on digital. The National Auto Dealers Association predicts that U.S. automotive dealers will sell about 16.8 million vehicles in 2020.
Demand for programmatic advertising has skyrocketed over the past seven years.
Chris Lambert, an Account Executive at KY3-TV, had been selling media for three years when he came upon a local solar company.
Ever since consumers started using tools like Google to search online, marketers have obsessed about their SERP position. In today's digital universe, should your clients shift SEO focus?
There are four big categories of marketing spend (media, labor, agency and marketing technology) and every one of them experienced change last year.
2019 was a rough year for many marketers. The CMO Council put together a telling infographic about the negative brand perceptions suffered by many well-known companies.
Voice search keywords are crucial to your clients. Many, possibly you included, believe that voice search could be well on its way to becoming the most popular method to conduct searches via mobile device.
For the first time, according to WARC’s Television in the U.S. report, in 2019, marketers spent the same percentage of their advertising budget (27.6%) on online display as they did on television.
Are businesses successfully using social media as a lead generation tool? If so, how is that strategy working for them?
Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.
In-person, word-of-mouth, references used to be the preferred way to check out a new business in town. Now, consumers rely on reviews.