Advertisers are clamoring for a better media strategy. Who can blame them? They're busy tracking how digital and traditional formats are performing
Category: Media + Marketing
Your clients should be putting their finishing touches on their 2019 holiday advertising campaigns. There will be no shortage of competition for retail customers, but the good news is that Deloitte analysts are predicting a robust season.
When you find something that works, you stick with it. But what if your business is attempting to expand in an all-new direction? A hardware store owner just outside of Burlington, Iowa learned that a new venture requires a new game plan when it comes to advertising.
Sticker shock. There’s a reason people came up with this phrase. When they seen an initial price for a product or service that’s higher than they expect, they experience brain freeze.
Do your clients still have their heads stuck in the sand when it comes to their online presence? While word-of-mouth can still serve as a tool to attract interest, online channels carry more clout.
Small businesses often excel over big box retailers because of the more intimate customer service experience. But in obvious other ways, it’s hard to compete with the national brands. A local hearing aid center in northwestern Ohio had no problem making a sale; the challenge was getting folks in the door.
Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
Email continues to be an effective and personalized way for marketers to connect with consumers. That said, your clients should be tracking whether their email campaign ROI stats are as good as or better than what their competitors are experiencing.
The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.