Hispanics make up almost one fifth of the entire U.S. population, according to a study by Nielsen, and this demographic is only growing in size. Not only that, the median age of Latinix consumers is 28, and this group has made up 75% of labor force growth across the country within the last six years.
Category: Media + Marketing
Chances are, your clients are already using search engine marketing (SEM). But, they may not be utilizing SEM to the best of its abilities. What could they be doing better?
Regardless of whether you’re creating a brand’s very first logo or redesigning the current one, logos are a crucial part of a brand’s identity. Logos are often the first part of a brand consumers will see and can affect how a customer will view that brand.
Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”
Alexandra Pellegrini, a local marketing specialist at The Olympian, was searching through AdMall’s Event Marketing Intelligence Report when she came across “Emergency Medical Services Week.” Afterwards, she contacted a local EMS team to see if they were aware of the promotion.
About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.
Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.
A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.
Search engine optimization (SEO) is no longer limited to normal searches. Advertisers need to be prepared for the rising popularity of voice search.
A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.
Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.