Category: Media + Marketing

Warning: Do Not Leave Latinx Out of Your Client's Next Campaign

Hispanics make up almost one fifth of the entire U.S. population, according to a study by Nielsen, and this demographic is only growing in size. Not only that, the median age of Latinix consumers is 28, and this group has made up 75% of labor force growth across the country within the last six years.

Are Your Clients Acting on This Crucial Aspect of SEM?

Chances are, your clients are already using search engine marketing (SEM). But, they may not be utilizing SEM to the best of its abilities. What could they be doing better?

2020 Social Media Trends Advertisers Need to Act On

Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.

Target Millennials with Experiences, Not Ads

Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”

Sales Rep Turns to AdMall’s Event Marketing Intelligence Report to Close Sale

Alexandra Pellegrini, a local marketing specialist at The Olympian, was searching through AdMall’s Event Marketing Intelligence Report when she came across “Emergency Medical Services Week.” Afterwards, she contacted a local EMS team to see if they were aware of the promotion.

Marketers Need Help With SEO

About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.

Consumers Shop on Mobile, Buy on Desktop

Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.

Direct Mail Remains A Key Tactic For Connecting With C‑suite Execs

A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.

2 Make-or-Break Aspects of Voice SEO

Search engine optimization (SEO) is no longer limited to normal searches. Advertisers need to be prepared for the rising popularity of voice search.

AdMall Data Helps Rep Sell $23,000 Digital Campaign

A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

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