Even after a disappointing 2019, hope is renewed for direct mail in 2020.
Category: Media + Marketing
72% of sports fans say their home is their favorite place to watch sports. This is fantastic news for TV advertisers.
Retailers have seen the social media advertising light. About half of retailers spend up to 50% of their ad budgets on social media.
Do specific ad formats help political candidates generate votes? You may be hearing that question this year.
Once upon a time, millennials loved to shop. Now retailers are trying to increase sales by promoting convenience.
Your client’s logo is the face of their business. However, sometimes the first time around, your client may not have chosen the best design for their logo.
What will the 2020 ad forecast market look like? Dentsu analysts expect the U.S. ad market to grow by 3.8%. Globally, cinema and digital will register strong gains.
Consumers continue to watch plenty of TV and that includes connected TV. That’s why so many marketers will increase CTV advertising this year.
Marketer use of personal data will continue to be a hot topic in the ad industry this year. Part of the concern about data stems from consumers who want to know what’s happening with their personal information.
How much time do you spend listening to traditional media on a weekly basis? If your total estimated time is under 11 hours and 51 minutes, the time you spend tuning in is below average.
Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.
Now that consumers have fully embraced apps, they’re set to spend $120 billion through this technology, globally, in 2020. Are your clients succeeding in the competitive app market?