Sticker shock. There’s a reason people came up with this phrase. When they seen an initial price for a product or service that’s higher than they expect, they experience brain freeze.
Category: Media + Marketing
Do your clients still have their heads stuck in the sand when it comes to their online presence? While word-of-mouth can still serve as a tool to attract interest, online channels carry more clout.
Small businesses often excel over big box retailers because of the more intimate customer service experience. But in obvious other ways, it’s hard to compete with the national brands. A local hearing aid center in northwestern Ohio had no problem making a sale; the challenge was getting folks in the door.
Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
Email continues to be an effective and personalized way for marketers to connect with consumers. That said, your clients should be tracking whether their email campaign ROI stats are as good as or better than what their competitors are experiencing.
The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.
Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?
With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.
Do consumers still download apps? And do they notice ads in those apps?
Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.