Category: Media + Marketing

Here’s How Your Clients Should Advertise Pricey Products

Sticker shock. There’s a reason people came up with this phrase. When they seen an initial price for a product or service that’s higher than they expect, they experience brain freeze.

Are Your Clients Deleting Negative Reviews?

Do your clients still have their heads stuck in the sand when it comes to their online presence? While word-of-mouth can still serve as a tool to attract interest, online channels carry more clout.

CMO Survey: Social Media and Mobile Advertising Set for Significant Budget Increases

Earlier this month, we discussed the coming increase in marketing budgets predicted by the CMO Survey produced by Dr. Christine Moorman at Duke University’s Fuqua School of Business. Businesses, on average, will boost their marketing budgets by 8.67%.

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.

Local Hearing Aid Store Agrees to Deal After Listening to AdMall’s Industry Statistics

Small businesses often excel over big box retailers because of the more intimate customer service experience. But in obvious other ways, it’s hard to compete with the national brands. A local hearing aid center in northwestern Ohio had no problem making a sale; the challenge was getting folks in the door.

Here’s What Your TV Ad Clients Need to Know for 2020

Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.

Do Your Clients' Email Results Look Like This?

Email continues to be an effective and personalized way for marketers to connect with consumers. That said, your clients should be tracking whether their email campaign ROI stats are as good as or better than what their competitors are experiencing.

CMO Survey: Marketing Budgets to Grow by 8.7% Next Year

The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.

Who is Most Susceptible to Ads on Local TV News Channels?

Not all consumer demographics watch the local news on TV at the same rate. So, who should your local TV news advertising clients be targeting with their ads?

Don't Limit Email Ads by Believing These Myths

With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.

Here’s How Your Clients Can Optimize Results Through Ads in Apps

Do consumers still download apps? And do they notice ads in those apps?

Sneak Peek At Top Marketing Formats for 2020

Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.

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