A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.
Category: Media + Marketing
Search engine optimization (SEO) is no longer limited to normal searches. Advertisers need to be prepared for the rising popularity of voice search.
A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.
Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.
Are your clients looking for another way to connect with consumers in their local communities? Increasingly, sponsorship of local events is the answer.
The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?
How would you rather learn about something: Reading a wall or text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make.
Sometimes a marketing campaign’s success isn’t just centered around how to get a customer to buy a new car. In the case of Mercedes Lucero, a Client Development Strategic Specialist for Comcast Spotlight, her campaign was designed to literally save lives.
Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.
October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.