Category: Media + Marketing

2 Quick SEO Maintenance Tips

The internet is a constantly changing space, and SEO needs a certain amount of upkeep to maintain its relevancy. Are your clients maintaining their SEO?

Video! AE Prospects by Month to Engage Local Bridal Shop

This month's Sell Smarter Awards features Jessica Davis & Leanne Dedow of Spectrum Reach.

MAGNA: U.S. Ad Market to Reach New High in 2018

The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.

Is 360-Degree Immersive Video on the Horizon for Your Clients?

If you’re like most consumers, you don’t have much experience with 360-degree immersive video. Marketers are hoping to use this technology to ramp up their messaging. Will it work?

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

AE Adds Value to Pitch with Value of a New Customer Data

Chase Henderson was working hard to upsell accounts in his pipeline as the new kid on the block at Times Record News in Wichita Falls, Texas. One specific client did very minimal advertising with his company. He knew the owners of a portfolio of rehabilitation and senior care centers were always looking to gain more patients and fill rooms.

Over 60% of SMBs Use Outside Experts for PPC

With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.

Do Your Clients Need Help Managing Online Reviews?

Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Sell Smarter 03: Smarter LinkedIn Lead Generation

LinkedIn can be a great LEAD resource for sales reps; they just have to know how to USE IT efficiently. Episode 03 of the Sell Smarter Video Podcast provides tipadvice to help make finding leads a much less DAUNTING task and how to boost your response rates when you reach out to them.

Can Your Clients Sell More When Using Politically Charged Messages?

Does it pay off for marketers to get political in their ad messaging? The answer to that question likely depends on the core audience that your clients are trying to reach.

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