Category: Media + Marketing

SMBs Express Record Optimism, More Interest in Digital Advertising

At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

3 Tips to Make the Most of Email

Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?

Cable Ad Cord Cutter Plugs Back in with Record Sales Month

An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.

Are Your Clients’ Hispanic-Targeted Ads Making Their Mark?

With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you'll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

Print Circulars to Remain Core Marketing Format

Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

New and Improved Digital Audit Helps You Sell Smarter!

On Jan. 8, digital media sellers will have reconfigured tools to add to their tool boxes. The development team at SalesFuel collected user feedback to enhance and upgrade beloved features of AdMall's Digital Audit – and create new touchpoints based on client requests.

Direct Mail ROI Exceeds 18%

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

Kathy Crosett December 29, 2017 Media + Marketing Tags: ,

OOH Research Shows Big ROI, Marketers Increase Spending

Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

Kathy Crosett December 28, 2017 Media + Marketing

TV Advertising: the Medium That Can Drive an 87% Boost in Search

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

Rachel Cagle December 22, 2017 Media + Marketing Tags:
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