The 2017 holiday advertising season is history for your clients. Before we get too far away from that frenzy of activity, it’s a good idea to recap which advertising strategies worked and what didn’t.
Category: Media + Marketing
It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
Bradley Toy's Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars. It also helps that he has 27+ years of media sales experience under his belt.
Content is king. Whether it’s a blog post or a video, consumers are paying attention. They’re also sharing content. Their interest in content can be a great way for a brand to expand influence.
There are optimal days of the week and times of day to release email campaigns. And, it turns out the email subject line should be as alluring as the title of a novel. Here are the details.
Your clients may get more return from their marketing investments if they use digital in conjunction with out-of-home advertising. Writing for MarketingProfs, Paul Inman explains this reasoning.
Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.
Senior Multimedia Account Executive Dawn Bell recently took a very small account at the Daily Messenger to big-spender status in Clifton Springs, NY. When she found out her manufactured home dealer/park needed to sell some hard-to-sell vacancies, she put her 22 years of media sales experience to work for them.
The 2018 Digital Marketing Plans for Best-In-Class Success report from Adestra reveals where digital marketing services providers will find opportunity.
Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.