Category: Media + Marketing

Retailers to Advertise Online Deals Early in the 2018 Holiday Season

The 2017 holiday advertising season is history for your clients. Before we get too far away from that frenzy of activity, it’s a good idea to recap which advertising strategies worked and what didn’t.

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).

Co-op Dollars Harvest Fruitful ROI for Equipment Dealer

Bradley Toy's Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars. It also helps that he has 27+ years of media sales experience under his belt.

Accurate, Informative Content Sways Consumer Purchases

Content is king. Whether it’s a blog post or a video, consumers are paying attention. They’re also sharing content. Their interest in content can be a great way for a brand to expand influence.

The Best Time to Release Email Campaigns

There are optimal days of the week and times of day to release email campaigns. And, it turns out the email subject line should be as alluring as the title of a novel. Here are the details.

Are Your Clients Targeting Millennials with Out-of-Home Advertising?

Your clients may get more return from their marketing investments if they use digital in conjunction with out-of-home advertising. Writing for MarketingProfs, Paul Inman explains this reasoning.

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.

Messenger Post Media Manufactures Digital Marketing Win for Home Dealer

Senior Multimedia Account Executive Dawn Bell recently took a very small account at the Daily Messenger to big-spender status in Clifton Springs, NY. When she found out her manufactured home dealer/park needed to sell some hard-to-sell vacancies, she put her 22 years of media sales experience to work for them.

Is 2018 the Year of People-Based Marketing?

More businesses are moving to people-based marketing. Here are the advantages to this kind of marketing.

Marketers Struggle Most with Content Development and SEO

The 2018 Digital Marketing Plans for Best-In-Class Success report from Adestra reveals where digital marketing services providers will find opportunity.

Clutch: 80% of Consumers Favor Restaurant, Food Ads

Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.

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