Category: Media + Marketing

Borrell Associates: 2018 Local Ad Spending to Jump 7.6%

After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.

New Study Shows Flat Engagement for Small Business Saturday

SalesFuel’s Small Business Saturday free white paper vital to helping businesses boost participation on Nov. 25 Small Business Saturday this year is November 25 and in advance of it, SalesFuel is releasing its free white paper, “2017 Small Business Saturday Shoppers: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses data

Flyers, Retailer Emails Drive Holiday Sales

The four-day period that encompasses Thanksgiving weekend continues to drive the holiday shopping season. Your clients should be buying ads now in preparation for the busy Thanksgiving weekend.

Kathy Crosett October 20, 2017 Media + Marketing Tags:

What We Can Learn From the Past Year's Video Advertising

Video advertising is on the rise. FreeWheel’s Q2 2017 Video Monetization Report found that, within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

Powerful Presentation Perfects the Sale for McDowell News

Tiffany Coates, a multi-media sales executive for McDowell News, saw an opportunity with a growing business in her community of Marion, NC. She knew a local funeral director had been working out of another funeral home in another county while waiting on his own to be built.

60% of Consumers Say TV is Most Entertaining Ad Format

Marketers remain enthralled with the effectiveness of TV advertising. And while consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

Kathy Crosett October 16, 2017 Media + Marketing Tags: , ,

80% of Marketers Now Using Attribution on Some or All Campaigns

The marriage of big data and digital advertising should be able to deliver accurate attribution statistics for media buyers. With so many digital channels now available, your clients want to know if they should put more money into email or if they would reach more consumers with a video ad campaign. Good attribution modeling can give them answers.

Co-op Dollars Land the Deal for Texas MSO

Account Executive Jeannie Evans called on a small local feed store in her Longview, Texas territory for Suddenlink. The business operator told her he had no money for marketing. Having sold media for more than four years, she was not going to let that objection stand in her way.

Successful B2B Operators Spend 40% of Marketing Budget on Content

B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused effort on content, the vast majority of B2B companies will expand their use of the format in 2018. Here’s a preview of what to expect, based on the B2B Content Marketing 2018 report from the Content Marketing Institute and its partners.

Mapping Secures $17,000 Cable Buy from Military Credit Union

Viamedia Research Coordinator Marc Elmore had a hunch he could target niche customers for a military credit union in his region with AdMall in his arsenal. “They have a unique target for their advertising, which is often hard to find,” Elmore explained.

How Easy Is It for Your Clients To Buy Cross-Channel From You?

Analysts say if media companies want to maximize the value of the ad space they are selling, they need to make it easier for clients to buy traditional and digital at the same time. The shift from mass marketing to audience targeting in the TV space is another trouble spot for clients. In its new report, The Future of TV, SinTecMedia explains what you need to know to persuade prospects to advertise with you.

Kathy Crosett September 28, 2017 Media + Marketing Tags: ,

NEW! Monthly Sell Smarter! Award Video Features Co-op

Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some pushback. We welcome you to this month’s featured Sell SMARTER! Award — where we honor excellence in media SALES.

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