Category: Media + Marketing

Marketers to Re-evaluate Facebook Ad Spending in 2018

Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.

Display to Score 17% of Digital Ad Budgets This Year

A new Salesforce report shows how advertisers will allocate their digital marketing budgets this year and where opportunity lies for services sellers.

Over 75% of Franchisees to Boost Ad Spending This Year

The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.

How to Help Clients Use Click-to-Call to Score Revenue

Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients' mobile sites and mobile search ads ready to fulfill customers' calling expectations?

AE Prospects by Month to Engage Local Bridal Shop

Account Executive Jessica Davis knows the wedding market in Louisville, Ky. is fierce. Working for Spectrum Reach for 5+ years, she understands the competition small business owners face, especially when entering the market. One such business was on her radar.

Here's How Google's SEO Hawk Update Helps You and Your Clients

It’s not nice to fool search engine giant, Google. In fact, the tech company will try to get even. That’s what happened when SEO whizzes tweaked their strategies to get better placement on Google’s search results pages.  

Have Your Grocery Store Clients Updated Their Circular Strategy?

Grocers are encountering a new shopping era. They’ve shifted their product mix. They’re going digital. And, Aptaris research published by Dunhumby indicates theses changes have big implications for the grocery store circular and other ad formats.

What IT Buyers Want From Marketers

Do you know what your IT marketers should be doing to promote their products and services?

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e‑commerce sales.

Strengthening Gym Traffic with Multimedia Campaign

This month's Sell Smarter! Awards video features Brandon Miles of WBKO. To find out how you can qualify for a Sell Smarter! Award, visit the Sell Smarter page under Features on MediaSalesToday​.com

Out-of-Home Rules as Driver of Online Search

As Kantar MillwardBrown research shows, what consumers see in one format should be reinforced in another format. When that happens, consumers' increased engagement leads to higher revenue.

Are Your Clients Balancing Ad Integration with Customization?

Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.

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