Category: Media + Marketing

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Mapping Secures $17,000 Buy for Credit Union

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award — where we honor excellence in media SALES.

Tech Giants and Financial Advertisers Drive OOH Gains

Some marketers may consider out-of-home advertising to be a traditional media format. But, the industry’s rapidly changing. The availability of both traditional and digital options is one reason revenue keeps rising in OOH.

Video is Not Only Alive, It's Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that's only relevant to this year.

Sales Manager Gets a Yes After 24 Years of No

Lisa Breaux was selling space in the Daily Iberian’s upcoming home & garden special section. In her role as a sales managers and sales trainer there, she likes to go after the more challenging prospects and accounts. There was an outdoor power sports business that had not advertised with the paper in 24 years, and for her, this was the perfect target.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

Could Your Clients Benefits from an SEO Site Audit?

Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.

Kathy Crosett November 17, 2017 Media + Marketing Tags: , ,

25% Of Online Marketers Are Spending Up To 50% More On Search

Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.

Voice Technology in Mobile Search

An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.

How to Deliver Killer Video Campaigns

Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Top Tips to Improve Clients’ Email Marketing Strategies

Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas​.com.

Kathy Crosett November 10, 2017 Media + Marketing Tags: ,
1 44 45 46 47 48