Social media brings together a number of different forms of digital media that can be used outside of social media as well.
Category: Media + Marketing
Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award — where we honor excellence in media SALES.
Some marketers may consider out-of-home advertising to be a traditional media format. But, the industry’s rapidly changing. The availability of both traditional and digital options is one reason revenue keeps rising in OOH.
92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that's only relevant to this year.
Lisa Breaux was selling space in the Daily Iberian’s upcoming home & garden special section. In her role as a sales managers and sales trainer there, she likes to go after the more challenging prospects and accounts. There was an outdoor power sports business that had not advertised with the paper in 24 years, and for her, this was the perfect target.
More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.
Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.
Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.
An important fact that mobile advertisers tend to overlook is that, instead typing out their searches, consumers are asking their phone’s virtual assistants to search for them.
Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.
Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.
Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas.com.