Category: Media + Marketing

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Top Tips to Improve Clients’ Email Marketing Strategies

Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas​.com.

Kathy Crosett November 10, 2017 Media + Marketing Tags: ,

Are Your Clients’ Digital Ads Doing Enough to Break Stereotypes?

Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.

VIDEO! 2018 Forecasting, Media Time on Mobile, Wrecking Roadblocks

This month we learn about: how marketing budgets will increase in 2018, digital media time on mobile, and besting the receptionist roadblock

What You Can Learn from Those Old GoDaddy Spots

Remember those terribly over-sexualized Super Bowl commercials that had absolutely nothing to do with domain names? Katee Van Horn is working hard to help us all forget them. As GoDaddy's Vice President of Global Engagement & Inclusion, she's been instrumental in affecting change in marketing campaigns to reflect the kind of business GoDaddy really is.

Do Your Clients Know These New Blog Marketing Trends?

Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.

SMI: Ad Market Growth Rate Is 2.3% Year-To-Date

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry,  unveiled updated advertising revenue figures for Q3 and September 2017. In Q3 2017, the total advertising market was up nominally at +0.6%.

Avatar November 2, 2017 Media + Marketing Tags: ,

This Demographic Made up 85% of Radio Consumption in Q1 2017

Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?

New Video! Comcast Spotlight AE Uses Account Diagnosis to Land $48,000 Contract

Comcast Spotlight Account Executive Ana Jimenez connected with a K‑eighth grade private school in Monterey, California that had just been acquired by a new owner. Learn how she landed a $48,000 contract with this account using AdMall's Local Account Intelligence Report and Account Diagnosis tool.

How Do Your Clients’ Email Results Stack Up Against These Statistics?

Consumers are feeling overwhelmed by the tidal wave of email directed at them. Walls are going up to protect both personal and businesses email inboxes. Is there anything you can help your clients do to ensure that more of their email messages are delivered?

Borrell Associates: 2018 Local Ad Spending to Jump 7.6%

After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.

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