CEO of Sales Development Services Earns Gitomer Certification

Sales Development Services President and CEO C. Lee Smith has earned the status of Gitomer Certified Advisor and is now licensed to present Jeffrey Gitomer’s sales training courses, including classroom workshops and online sales training. Jeffrey Gitomer is the author of several New York Times best sellers, including The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and 21.5 Unbreakable Laws of Selling.Lee-Gitomer

"Gitomer Certified Advisors are qualified individuals who are authorized to sell and deliver my body of work both in the classroom and online,” Gitomer explained.  “Every advisor has been trained by me personally; they have passed my certification test, and they can deliver the value of my content and their insights to their people."

As one of only 107 Gitomer Certified Advisors worldwide, Smith specializes in maximizing revenue at media companies and advertising agencies. He can also provide clients with the Gitomer VT interactive cloud-​based training system, using a real-​world approach to sales strategies and client retention.

Four out of five local advertisers have already visited your company’s website before meeting with your salesperson, so just being knowledgeable about your product offerings won’t cut it in today’s marketplace,” Smith said. “Jeffrey Gitomer’s consultative sales approach aligns with our philosophy of media sales and agency new business development.”

Gitomer gives more than 100 presentations a year on selling, customer loyalty and personal development to corporate clients around the world. Smith is a speaker, moderator and expert panelist for many sales conferences, advertising clubs and media association events across North America.



As President/​CEO of Sales Development Services, Smith has nearly 30 years of experience in media sales, advertising and marketing. He is the creator of AdMall — local media sales development system used by more than 14,000 media salespeople so they can Sell Smarter! Smith also created the SalesTouch media sales CRM; and is the founder of Ad-​ology local and digital marketing research, used by more than 2,000 marketers, advertising agencies and media properties across North America.  He is currently Public Image Chairperson for 59 Rotary clubs in central and southeast Ohio; and is a graduate of the Ohio University E.W. Scripps School of Journalism.



Sales Development Services (SDS), Inc., SalesDevelopment​.com – a Westerville, Ohio firm founded in 1989 – is the parent company of AdMall, SalesTouch CRM and Ad-​ology Research. SDS also provides the Marketing Forecast and Media Sales Today blogs for marketers, agencies and media companies. AdMall, SalesTouch and Ad-​ology are registered trademarks of Sales Development Services, Inc. Sell Smarter is a trademark of SDS.