Packaging supply firms may be feeling the pinch of a slowing economy, but recent changes could give the industry reason to feel optimistic and to increase B to B marketing.
Food manufacturers have been shrinking the product sizes they are producing in lieu of raising prices to cover their higher costs. This shift means package suppliers need to resize and in some cases, redesign packaging. New packaging could call attention to product features and benefits and distract consumers from the manufacturer strategy of reduced volume.
In an effort to observe greener practices and reduce waste, Amazon is changing the type of packaging it uses in an initiative labeled Frustration Free Packaging. Amazon officials reason that the expensive clamshell and related packaging that encase products in a typical bricks and mortar store are primarily meant to deter shoplifters. This type of packaging is unnecessary in a warehouse and distribution business model. The firm plans to ship products with more environmentally friendly packaging throughout its system by the end of next year.
Both of these trends mean it could be the right time for packaging supply firms to win new clients by emphasizing their ability to quickly modify existing practices and to introduce innovative, green friendly materials. Remind your clients that marketing in trade publications or via a personalized e‑mail campaign could open the door to new business.[Sources: "Valliant, Melissa, food Manufacturers Shrink Containers Instead of Raising Prices, , 11.11.08; Amazon Plans to Deep Six Clamshell Packaging," Internet Retailer, 11.05.08]