Chiropractors Teaming with Employers to Deliver Services

Employers are focused on findings ways to reduce their healthcare-​related costs. This is especially true as the Affordable Care Act mandates what employers must offer to their employees. The new Impact of Chiropractic Services at an On-​Site Health Center report finds that employers can reduce some of their healthcare-​related costs by offering onsite access to chiropractors.

Co-​authored by Ross M. Miller, M.D., M.P.H., medical executive, Cerner Corporation; Sylvia L. Kindermann, M.P.H, senior research associate, Cerner LifeSciences; and Qingjiang Hou, M.S., scientist/​biostatistician, Cerner LifeSciences, this report shows that businesses can benefit from onsite healthcare centers, especially when they offer chiropractic services. Employees who use chiropractors have  fewer visits to radiologists, emergency departments and physical therapists. Use of chiropractic services is also associated with lower demand for pharmacological-​based solutions. Low back pain is one of the most common ailments plaguing U.S. adults and chiropractors are uniquely qualified to treat this problem.

Chiropractors may be able to get more mileage from their marketing budgets by advertising in tandem with employers who are hosting their services onsite.

Chiropractors can also target consumers outside of the workplace. AudienceSCAN reports that 7.6% of U.S. adults intend to use a chiropractor this year. This audience is comprised of people seeking pain relief. They are 150% more likely than average to have a body massage. About 30% of these folks are also in the market for a new bed or mattress, which is higher than average. Chiropractors may be able to reach this audience with a magazine ad campaign – either digital or print. About 33% of these consumers have taken action as a result of a magazine ad they’ve seen in the past 30 days.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.