New White Paper: The Basics of Co-​op Advertising Sales

Co-op 101 White Paper from AdMall

Co-​op advertising is back in fashion again among media sales reps — especially as it pertains to digital.

Simply put, co-​op advertising is a shared cost arrangement in which manufacturers reimburse dealers to advertise/​promote their products to a local market. It can be a cost effective way for advertisers to reach a target audience.

It can also be a significant revenue stream for the media salesperson, but be careful! Co-​op money is money with strings attached and requires a little more elbow grease from the media company.

That's why AdMall, the leader in sales intelligence for local media advertising and digital marketing services, has created this four-​page "quick notes" style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-​op funds to pay for additional advertising or digital marketing services.

Use this quick form to download the free white paper now!

Beth Frederick
Beth is the Vice President of Marketing at SalesFuel. She has over 20 years of experience client-​side, agency-​side and for one of the largest media companies in North America.