Co-op advertising is back in fashion again among media sales reps — especially as it pertains to digital.
Simply put, co-op advertising is a shared cost arrangement in which manufacturers reimburse dealers to advertise/promote their products to a local market. It can be a cost effective way for advertisers to reach a target audience.
It can also be a significant revenue stream for the media salesperson, but be careful! Co-op money is money with strings attached and requires a little more elbow grease from the media company.
That's why AdMall, the leader in sales intelligence for local media advertising and digital marketing services, has created this four-page "quick notes" style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-op funds to pay for additional advertising or digital marketing services.
Use this quick form to download the free white paper now!