Drinking coffee is associated with a slightly reduced risk for skin cancer, a new study has found. Nicholas Bakalar writes in The New York Times, "The more coffee consumed, the lower the risk. Drinking 4 or more cups of coffee was associated with a 20% risk reduction compared with those who drank none. The association did not hold for decaffeinated coffee or for melanoma in situ, melanoma in its earliest stages that affects only the top layer of skin."
For the study, in the Journal of the National Cancer Institute, researchers used health and dietary data on 447,357 non-Hispanic whites ages 50 to 71 who were cancer-free at the start of the study and followed them for an average of 10.5 years. During the course of the study, the researchers identified 2,904 cases of melanoma, the most serious kind of skin cancer.
AudienceSCAN data shows that 56.7% of U.S. adults drink coffee at least once during the week. 51% are women. Coffee drinkers are 30% more likely than the average American to be 65 and older. Nearly 20% of coffee consumers are aged 55–64.
Television and newspapers can reach most of these java-lovers. 73% saw a commercial on TV that led them to take action in the past year. 39% started an online search after watching a commercial. 60% took action after seeing a newspaper ad in the past 12 months.
AudienceSCAN also reports that 14% of coffee drinkers think TV is the best source for health/medical information, followed by magazines (9.5%) and emailed news/offers (7.3%).
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.