Concern about Plastics and Safety Means Increased Demand for Alternate Packaging

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Bisphenol A or BPA, a chemical found in the packaging of many consumer product goods, has been the topic of studies and controversy for several years. Though the Food and Drug Administration believes that human exposure to the chemical via contact through water or baby bottles or food can liners is not dangerous, scientific studies point to concerns especially it comes to consumption by children. Other countries such as Canada  have recently announced plans to ban the chemical in baby bottles.

These market conditions have led a number of manufacturers to seek alternate packaging for products. The packaging in demand ranges from glass to aluminum. Now might be the perfect time for your packaging clients to approach manufacturers of reusable water bottles or baby bottles and discuss new materials they can offer as packaging solutions.

Share the data in this study as a way to open a conversation for a new marketing project to tout the benefits of alternative packaging.

[Source: Bishpenol A Market Analysis Report, Investor Environmental Health Network, 9.15.2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
September 24, 2008 Business Development