Conference and Meeting Trends Mean Opportunity for Many Vendors

Businesses are still planning conferences and meetings in the down economy. And it's the job of conference planners to make the meetings affordable and enjoyable.  As they prepare for their own annual meeting, these professionals indicate the need for several types of businesses to support their work in the conference industry. They include:

  • Meeting technology resources 44.2%
  • Hotel/​resort locations 84.1%
  • Venues 57.5%
  • Promotional items 54.9%
  • Transportation 43.4%

Help your clients in these industries develop direct mail and other ad campaigns to target conference and meeting professionals.

[Source: Hospitality Sales and Marketing Association release, 8.19.2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.