Connect Your IT Clients with Businesses who Spend More on Computers

If your clients are selling IT equipment to other businesses, well-​paced data points presented in marketing materials could improve the chance of a sale. Computer Economics reports that the average business will increase spending on computer equipment by 4% in 2008 and the per employee IT operational budget will average $6,667 this year.

Some industries will spend more on equipment than others. The top-​spending industries include:

  • Utilities/​energy 8%
  • High tech 7.0%
  • Professional/​tech services 5.5%
  • Wholesale/​distribution 5.0%
  • Insurance 4.5%

Share this data with your client and suggest an ad campaign that targets businesses operating in industries with higher than average IT spending rates.

[Source: IT Spending, Staffing and Technology Trends, Computer Economics, 2008] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.