If your clients are selling IT equipment to other businesses, well-paced data points presented in marketing materials could improve the chance of a sale. Computer Economics reports that the average business will increase spending on computer equipment by 4% in 2008 and the per employee IT operational budget will average $6,667 this year.
Some industries will spend more on equipment than others. The top-spending industries include:
- Utilities/energy 8%
- High tech 7.0%
- Professional/tech services 5.5%
- Wholesale/distribution 5.0%
- Insurance 4.5%
Share this data with your client and suggest an ad campaign that targets businesses operating in industries with higher than average IT spending rates.[Source: IT Spending, Staffing and Technology Trends, Computer Economics, 2008]