Consumer & Business Travel to Continue Uptick in 2014

by | 3 minute read

The U.S. trav­el indus­try is expect­ed to con­tin­ue grow­ing in 2014, as con­sumers are increas­ing­ly becom­ing more con­fi­dent in the econ­o­my and are com­fort­able spend­ing more of their dis­cre­tionary income on trav­el.  Accord­ing to a new sur­vey from Trav­el Lead­ers Group — which is based on actu­al book­ing data — 85.7% of trav­el agents indi­cate that 2014 book­ings are on par or greater than this time one year ago and 94% of those sur­veyed state client spend­ing will be the same or high­er in the new year. beach

Top Domes­tic Des­ti­na­tions 2014 — Based on Actu­al Book­ings:

  1. Las Vegas, NV  (Ranked #2 in 2013)
  2. Orlan­do, FL  (#1 in 2013)
  3. Maui, HI  (tied for 3rd)
  4. Cruise — Alas­ka  (tied for 3rd)
  5. New York City, NY  (#5)
  6.  Hon­olu­lu, HI  (#6)
  7. San Fran­cis­co, CA  (#7)
  8. Fort Laud­erdale, FL  (#11)
  9. Cruise — Hawaii  (#12)
  10. Los Ange­les, CA  (#10)


Cruise Crit­ic, a cruise reviews site, recent­ly released its top cruise trends for 2014, based on indus­try insight and con­sumer habits.  Trends expect­ed to be big include:

  • Build-your-own cruise deals, allow­ing guests to per­son­al­ize their expe­ri­ence
  • Short­er two- to four-day cruis­es, great for local res­i­dents or new-to-cruise trav­el­ers
  • New, more immer­sive shore expe­ri­ences offered by the cruise line to give a gen­uine taste of the port
  • More inclu­siv­i­ty options with riv­er cruis­ing, as the seg­ment con­tin­ues to rise in pop­u­lar­i­ty


For the sec­ond con­sec­u­tive year, over one-third (35.7%) of busi­ness trav­el­ers sur­veyed said they will trav­el more in the new year than the pre­vi­ous one, while almost half (47.2%) said they will trav­el the same amount.

Oth­er key find­ings of the sur­vey include:

- Hotels and air­lines need to do far more to ensure a more con­sis­tent expe­ri­ence for trav­el­ers, as 88% of hotel guests and 76% of air­line pas­sen­gers say their expe­ri­ences are incon­sis­tent. In 2012, 83% of hotel guests and 77% of air­line pas­sen­gers had sim­i­lar com­plaints.

- Busi­ness trav­el­ers are more loy­al to air­line pro­grams than they are to hotel loy­al­ty pro­grams but not as much as 2012's respon­dents. Almost 75% said they would fly with a pre­ferred air­line or alliance even if a flight were not as con­ve­nient (80% in 2012), com­pared to the 45% who said they would stay at a less-con­ve­nient­ly sit­u­at­ed hotel in order to stay with a par­tic­u­lar brand (58% a year ago).

- Wi-Fi con­tin­ues to impact buy­ing deci­sions. One quar­ter of sur­vey respon­dents who use it say that the avail­abil­i­ty of in-flight Wi-Fi impacts their choice of air­line and flight while 73% say that they look for free Wi-Fi when select­ing a hotel.

[Source:  "2014 Trav­el Trends Sur­vey."  Trav­el Lead­ers Group.  19 Dec.  2013.  Web.  23 Dec. 2013; Sur­vey con­duct­ed by Cruise Critic/The Inde­pen­dent Trav­el­er, a sub­sidiary of Tri­pAd­vi­sor.  3 Dec. 2013.  Web.  23 Dec. 2013; Sur­vey con­duct­ed by Fre­quent Busi­ness Trav­el­er.  17 Dec. 2013.  Web.  23 Dec. 2013.]