The consumer trend to store more information digitally, especially large files such as pictures and videos, has increased the need for computer storage space as well as backup space. One industry expert notes that over 2/3’s of digital data is created by consumers, not businesses. This shift has opened new opportunity for the latest versions of hardware designed to store data.
One leading manufacturer, EMC, just purchased long-time industry operator, Iomega. EMC also owns Mozy which offers consumers and small businesses an online storage option. This move increases EMC's presence in all levels of the consumer storage market which range from external hard-drive options that are sold for $150 or less to online options are priced at around $4.95 a month.
Look for competition to heat up as EMC competes for market share with Seagate Technology and Western Digital. Ad agencies could find marketing opportunities as manufacturers seek to sell to retailers and directly to consumers.
Bulkeley, William, “EMC Enters Market for Consumer Storage, ”Wall Street Journal" 6.5.2008