Consumers continue to seek for auto insurance quotes online. comScore notes a total increase of 15% between 2006 and 2007 which means at least 32,000,000 consumers consider online resources for this activity. To capture a share of this market, your clients need an effective online campaign. Is one form of online marketing more effective than another?
Here are the survey results:
- Branded organic search 11%
- Branded paid search 19%
- Generic search 22%
- Generic paid search 33%
To learn what consumers are doing after they see an online ad, read more here and then share the data with your auto insurance clients.
Source: comScore release, April 7, 2008