Consumer Online Activity Means Auto Insurance Opportunities

Consumers continue to seek for auto insurance quotes online. comScore notes a total increase of 15% between 2006 and 2007 which means at least 32,000,000 consumers consider online resources for this activity. To capture a share of this market, your clients need an effective online campaign. Is one form of online marketing more effective than another?

Here are the survey results:

  • Branded organic search 11%
  • Branded paid search 19%
  • Generic search 22%
  • Generic paid search 33%

To learn what consumers are doing after they see an online ad, read more here and then share the data with your auto insurance clients.

Source: comScore release, April 7, 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.