Consumer Product Goods Industry Drives Growth for RFID Suppliers

For years, RFID suppliers have been touting their new technology as the replacement for bar codes. The promise has been enhanced ability to monitor and manage warehousing and inventory. Yet target clients have been slow to adopt RFID because of the cost. According to ABI Research, consumers goods manufacturers are poised to invest in these systems — in large part because Wal-​Mart has made RFID systems a mandatory part of doing business.

ABI Research analysts also predict a 20% growth in the market for intelligent tags, readers and related software systems between 2008 and 2013. Here's where retail consumer goods manufacturers stand when it comes to shifting inventory tracking to RFID:

  • Not Using AND Have Never Piloted/​ Evaluated 43.2%
  • Not Using BUT Have Piloted/​ Evaluated 13.5%
  • System Installed 21.7%
  • System Installed AND Piloting/​ Evaluating Additional Applications 5.4%

Remind your clients that a marketing campaign targeting new clients could result in big rewards as RFID adoption becomes increasingly popular.

[Source: RFID Research Release, December 2008] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.