Consumers are expected to spend more than $340 billion online by 2013, according to Forrester Research. The Forrester estimates cover all types of online spending including retail, travel and ticketing. 
Total e‑commerce spending will grow 11.3 % from $243.7 billion in 2009 to $271.3 billion in 2010, Forrester says, then an additional 8.9% to $295.4 billion in 2011, 7.8% to $318.5 billion in 2012 and 7.3% to $341.8 billion in 2013.
Retail makes up the largest piece of the online spending pie with 58.5% projected for 2009 and 62.3% by 2013. Travel comes in second with 35.9% in 2009 dropping to 32.9% by 2013. Ticketing, including event tickets and movie tickets, will account for 2.5% this year and 2.3% by 2013. Other spending will make up 3% in 2009 and 2.3% by 2013, Forrester predicts.
Retail will be the fastest-growing spending category over the next four years, growing nearly 50%.
Following are e‑commerce spending estimates from Forrester Research (in billions) broken down by category for 2009, 2010, 2011, 2012, 2013 and the compound annual growth rate for 2009 to 2013.
- Retail, $142.4, $162.6, $179.5, $196.3, $213.1 , (10.6%)
- Ticketing (events and movie), $6.3, $6.8, $7.3, $7.7, $8.2, (6.8%)
- Travel, $87.6, $94.4, $101.0, $106.9, $112.7, (6.5%)
- Other, $7.4, $7.5, $7.6, $7.6, $7.8, (1.3%)
Categories expected to register the biggest increases include: Furniture (predicted 105.5% total increase from 2009 to 2013); Food and beverage (79.1%); Art and collectibles (77.7%); over-the-counter medicines and personal care (62.7%); and jewelry (61.8%).
Consumers are expected to spend more than $340 billion online by 2013, according to Forrester Research. The Forrester estimates cover all types of online spending including retail, travel and ticketing.
Total e‑commerce spending will grow 11.3 % from $243.7 billion in 2009 to $271.3 billion in 2010, Forrester says, then an additional 8.9% to $295.4 billion in 2011, 7.8% to $318.5 billion in 2012 and 7.3% to $341.8 billion in 2013.
Retail makes up the largest piece of the online spending pie with 58.5% projected for 2009 and 62.3% by 2013. Travel comes in second with 35.9% in 2009 dropping to 32.9% by 2013. Ticketing, including event tickets and movie tickets, will account for 2.5% this year and 2.3% by 2013. Other spending will make up 3% in 2009 and 2.3% by 2013, Forrester predicts.
Retail will be the fastest-growing spending category over the next four years, growing nearly 50%.
Following are e‑commerce spending estimates from Forrester Research (in billions) broken down by category for 2009, 2010, 2011, 2012, 2013 and the compound annual growth rate for 2009 to 2013.
- Retail, $142.4, $162.6, $179.5, $196.3, $213.1 , (10.6%)
- Ticketing (events and movie), $6.3, $6.8, $7.3, $7.7, $8.2, (6.8%)
- Travel, $87.6, $94.4, $101.0, $106.9, $112.7, (6.5%)
- Other, $7.4, $7.5, $7.6, $7.6, $7.8, (1.3%)
Categories expected to register the biggest increases include: Furniture (predicted 105.5% total increase from 2009 to 2013); Food and beverage (79.1%); Art and collectibles (77.7%); over-the-counter medicines and personal care (62.7%); and jewelry (61.8%).
Research conducted by Forrester Research, as cited in a November 27, 2009 online report by Internet Retailer. www.forrester.com; www.internetretailer.com.
Shannon Bryant
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