Consumers Give Cloud Computing the Green Light

While the B2B community has been buzzing about cloud computing lately, consumers are interested in this technology,  too. The basic idea behind cloud computing is  being able to access digital information from any location at any time. The ability to access email remotely appeals to nearly half of online U.S. consumers according to a Harris Interactive poll. But these consumers have reservations about immediate access to information such as pictures or tax information. For the most part, these reservations are linked to security.

Here are a few details. The percentages of consumers who are very interested or interested in accessing specific types of data break out as follows:

  • Email: 47%
  • Pictures: 42%
  • Music: 38%
  • Office documents: 34%
  • Videos: 33%
  • Financial services: 27%

Not surprisingly, the survey shows that younger consumers have a higher interest level in cloud computing services than older consumers. However, even 1/​3rd of consumers over age 65 want access to their email regardless of their location.  Interest in cloud computing would be even higher if vendors assured users of both safety and security as indicated by the percentages of online consumers agreeing to the following issues:

  • I would keep files I upload on my own computer as a backup: 84%
  • I worry about the security of cloud computing: 81%
  • I worry about lack of Internet access when needing to open files: 67%
  • Being able to access files would make life easier: 63%
  • The service sounds too complicated to use: 38%

As consumers continue to spend more time online, they’ll likely want to access their data via mobile devices or fixed devices at locations away from home. Marketers who promote their cloud computing services as safe, reliable and easy to use may grab the largest market share early in this transition.

[Source: Cloud Computing – Are American Ready? Harris Interactive. 21 Apr. 2010. Web. 23 Apr. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.