Have you heard of consensus gathering in sales? It’s a unique perspective on getting valuable information from prospects, and it involves a blend of discovery questions, multithreading and a little bit of strategizing.

Combine the principles of effective conversation with your selling skills to exchange information and build relationships.

As you’re pitching your media space and digital marketing services, your clients usually want to know one thing: How to leverage consumer behavior to drive sales.

Do your sales discovery questions need to be refreshed? It might be time to consider at least adding one or two new ones to your process, especially if you’re like the 20% of sellers who say discovery questions are a top challenge. 

Life insurance is a topic consumers want to know more about. And the recent pandemic gave them the nudge they needed.

Fearless and skillful discovery questions for sales release important facts, reveal hidden agendas and will strengthen the bonds between you and your prospect.

Following a sales call structure is key to outreach success, which is why sellers need to prioritize call mapping. Even if you think you will perform better by winging it, you will be more successful if you follow a structured process. 

During discovery, asking questions should always be a priority; without the right questions, how do you “discover” anything valuable? The most successful sellers know that it’s not just asking questions that is important but also asking the right questions at the right time. 

A new year means new trends for many types of advertising media. Here are a few you and your clients need to be aware of for OTT TV.

If you want to move your client over to the 33% of marketers who are confident in their marketing strategies, here are some things you need to know.

Consumers are more attached to their mobile devices than ever before. So, in order to be their most effective, digital strategies should include mobile.

The drama around Twitter is something that your client should probably be paying more attention to. According to multiple sources, the platform may now be more trouble than it’s worth for companies who invest in social media ads.