Crafting Enjoyed by More Than Half of Americans Annually

The Craft & Hobby Association (CHA) announced the 2010 full-​year results from its CHA U.S. Attitude & Usage (A&U) Study.  The CHA U.S. A&U Study is a custom quantitative research study commissioned to better understand consumer craft spending and behavior in the United States. The new study found that 56% of U.S. households crafted at least once during 2010, contributing to the $29.2 billion U.S. craft and hobby industry. 

The CHA U.S. A&U Study tracks sales and other metrics in eight broad categories comprised of 53 individual craft segments. Categories include: General Crafts ($9.9 billion), Fine Arts ($3.7 billion), Paper & Memory Crafts ($3.3 billion), Needle Crafts ($2.9 billion), Artistic Crafts ($2.6 billion), Sewing Crafts ($2.5 billion), Jewelry Making & Bead Crafts ($2.3 billion) and Floral Crafts ($2.0 billion).  During 2010, the General Crafts category represented the largest sector at 34% of all industry sales.

The 2010 CHA U.S. A&U Study also ranked the top ten crafting segments based on consumer spending and household participation which collectively represent 19% of the craft segments and 53% ($15.443 billion) of total industry sales.

Top Ten Craft Segments by Sales

1. Woodworking/​Wood Crafts $3.322 billion
2. Drawing $2.078 billion
3. Food Crafting $2.001 billion
4. Jewelry Making $1.446 billion
5. Scrapbooking & Memory Crafts $1.440 billion
6. Floral Decorating $1.303 billion
7. Crocheting $1.062 billion
8. Card Making $1.040 billion
9. Home Decor Crafts (Non-​Sewing) $948 million
10. Wedding Crafts $803 million

 

Top Ten Craft Segments by Household Participation

1. Drawing 21.1 million households
2. Scrapbooking & Memory Crafts 18.4 million
3. Crocheting 17.4 million
4. Woodworking/​Wood Crafts 16.8 million
5. Jewelry Making 14.7 million
6. Card Making 14.0 million
7. Floral Decorating 13.6 million
8. Cross-​Stitch 13.3 million
9. Knitting 13.0 million
10. Wreath Making 11.6 million

 

[Source:  "2010 CHA U.S. Attitude & Usage (A&U) Study."  The Craft & Hobby Association (CHA).  6 Apr. 2011.  Web.  6 Apr. 2011.]