What is it?

Curiosity is an inquisitive tendency that leads entrepreneurs to question and probe in search of optimal business practices. It is the catalyst ingredient, which leads entrepreneurs to pry into status quo products and service solutions to better solve consumers' problems.

Why is it important?

Curiosity can be a critical part of entrepreneurial-​oriented businesses on many levels. A curious mindset can help to foster improvements both internally and externally in business. Entrepreneurs will often continually question the 'best' way to do things, whether it might be seeking innovative ways to market a product/​service, to testing different price points or distribution channels.

One of the most important reasons why being curious is essential is because curiosity leads to innovation. Innovation leads to competitive advantages. Competitive advantages lead to market share domination. It is no wonder that businesses all over the world are continually trying to build a better mousetrap.

How to get it if you don't have it

A sense of curiosity can be achieved through systematic changes in your paradigms. Reprogram yourself to look at current solutions, even the smallest problems, products, or services, and seek the better solution. This exercise may yield huge dividends. Sometimes seemingly insignificant improvements in the current way that a business fulfills a market need is all that is necessary to give life to an idea. Challenge yourself to analyze, confront, and dispute the current marketplace both inside and outside of your industry. Look inward at your own business and life. Ask yourself if there are better ways to do things. Start with yourself. Discipline yourself to find incremental improvements in the way you live your life and run your business. This same mindset, if well applied, may yield huge returns in your field.

How to develop it if you have it

To develop a sense of entrepreneurial curiosity is easy. It requires a propensity to question the status quo. To develop this quality, an entrepreneur can magnify an innate sense of curiosity by looking introspectively at any business model. Identify the ways in which they market, sell, and fulfill their product or service. Ask yourself how these three distinct areas could be improved — even if by just a little.

Open a phone book and scan through the different service-​based business sections. Brainstorm different ways to provide the same solution. Watch infomercials. Infomercials are laced with the evidence of a curious mind. Keep an open mind. Look at the world with an eye focused on finding a better solution to everything. It is the mindset that is most important to the development of curiosity.

Tony Alessandra
Dr. Tony Alessandra has a street-​wise, college-​smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, internet entrepreneur, business author, and hall-​of-​fame keynote speaker. He earned a BBA from Notre Dame, a MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University (1976). Known as “Dr. Tony” he’s authored 30+ books and 100+ audio/​video programs. He is also the Founder/​CVO of Assessments 24×7. Assessments 24×7. He was inducted into the NSA Speakers Hall of Fame (1985) and Top Sales World’s Hall of Fame (2010). Meetings & Conventions Magazine has called him “one of America’s most electrifying speakers”.
Tony Alessandra

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