Demographics of Hispanic women

As you work with clients to sell to emerging majorities, keep in mind that 2/3’s of Hispanic population growth comes through birth rather than immigration. With Hispanics now comprising 15% of the total population, marketers and agencies should craft campaigns targeting this demographic. However, key differences exist between native-​born and immigrant Hispanic women:

  • 63% of immigrant women are married while only 44% of native-​born women are married.
  • Native-​born women earn nearly $140 more a week, a total of $540, than immigrant women.
  • Only 35% of immigrant women are unmarried at the time of childbirth while 50% of native-​born women are unmarried at the time of childbirth.
  • Just under half of immigrant women have less than a high school education but just under half of native-​born women have at least some college education.

Share these differences with your clients and adjust ad campaign details appropriately.

Source: Pew Research, May 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.