Diet/​Weight Loss Counselors to Promote New Eating Plans to Maintain Keto Weight Loss


"A ketogenic (keto) diet is high in fat and protein and low in carbohydrates. Most of the body's cells prefer to use blood sugar (glucose) as their main source of energy, says Harvard Health Publishing. The keto diet forces your body to use a different type of fuel. Instead of providing your body with glucose from carbohydrates, the keto diet relies on the liver to break down stored fat into molecules called ketones. (This process is called ketogenesis; that's where the diet's name comes from.)"

"For most people to begin using stored fat as fuel, they need to limit daily carbohydrate intake to fewer than 20 to 50 grams depending on body size. (For comparison, a medium-​sized banana has about 27 grams of carbs.) But this is a highly individualized process, and some people need a more restricted diet to begin producing enough ketones. It typically takes two to four days to reach a state of ketosis (when fat becomes a main source of energy)."

"There's no shortage of keto-​inspired diets. The Atkins, South Beach, and Paleo diets are some of the best-​known examples. But a true ketogenic diet is different and calls for up to 90% of your daily calories to come from fat. That is often hard for people to maintain. However, research has shown that people can achieve faster weight loss with a keto diet compared with a calorie-​reduction diet. In the short term, a keto diet is probably safe. But over time, it's tough to keep off the weight this way."

"If you do try a keto diet to jump-​start weight reduction, choose healthier sources of fat and protein, such as olive oil, avocados, and nuts (almonds, walnuts). But after a few weeks, switch to a reduced-​calorie Mediterranean-​style diet and increase your physical activity. This will help manage your weight loss for the long term."

Diet/​Weight Loss Counseling Shoppers are active on social media platforms such as Facebook, YouTube, Instagram and Twitter, according to AudienceSCAN. While they're logged on, they're likely seeing a slew of posts from friends on keto and promoters for the diet. There, advertisers can also promote alternative, more sustainable diets. Last year, more than half these consumers took action because of ads they saw on social media, as well as sponsored search results, internet banner ads and text link ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on diet/​weight loss centers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.