SALESFUEL TODAY

Diet/Weight Loss Counselors to Promote New Eating Plans to Maintain Keto Weight Loss

by | 2 minute read

"A keto­genic (keto) diet is high in fat and pro­tein and low in car­bo­hy­drates. Most of the body's cells pre­fer to use blood sug­ar (glu­cose) as their main source of ener­gy, says Har­vard Health Pub­lish­ing. The keto diet forces your body to use a dif­fer­ent type of fuel. Instead of pro­vid­ing your body with glu­cose from car­bo­hy­drates, the keto diet relies on the liv­er to break down stored fat into mol­e­cules called ketones. (This process is called keto­ge­n­e­sis; that's where the diet's name comes from.)"

"For most peo­ple to begin using stored fat as fuel, they need to lim­it dai­ly car­bo­hy­drate intake to few­er than 20 to 50 grams depend­ing on body size. (For com­par­i­son, a medi­um-sized banana has about 27 grams of carbs.) But this is a high­ly indi­vid­u­al­ized process, and some peo­ple need a more restrict­ed diet to begin pro­duc­ing enough ketones. It typ­i­cal­ly takes two to four days to reach a state of keto­sis (when fat becomes a main source of ener­gy)."

"There's no short­age of keto-inspired diets. The Atkins, South Beach, and Paleo diets are some of the best-known exam­ples. But a true keto­genic diet is dif­fer­ent and calls for up to 90% of your dai­ly calo­ries to come from fat. That is often hard for peo­ple to main­tain. How­ev­er, research has shown that peo­ple can achieve faster weight loss with a keto diet com­pared with a calo­rie-reduc­tion diet. In the short term, a keto diet is prob­a­bly safe. But over time, it's tough to keep off the weight this way."

"If you do try a keto diet to jump-start weight reduc­tion, choose health­i­er sources of fat and pro­tein, such as olive oil, avo­ca­dos, and nuts (almonds, wal­nuts). But after a few weeks, switch to a reduced-calo­rie Mediter­ranean-style diet and increase your phys­i­cal activ­i­ty. This will help man­age your weight loss for the long term."

Diet/Weight Loss Coun­sel­ing Shop­pers are active on social media plat­forms such as Face­book, YouTube, Insta­gram and Twit­ter, accord­ing to Audi­enceS­CAN. While they're logged on, they're like­ly see­ing a slew of posts from friends on keto and pro­mot­ers for the diet. There, adver­tis­ers can also pro­mote alter­na­tive, more sus­tain­able diets. Last year, more than half these con­sumers took action because of ads they saw on social media, as well as spon­sored search results, inter­net ban­ner ads and text link ads.

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. In addi­tion, AdMall con­tains indus­try pro­files on diet/weight loss cen­ters, as well as lead lists at the local lev­el. Media com­pa­nies, sales reps and agen­cies can access this data with a sub­scrip­tion to AdMall from Sales­Fu­el.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.