Are you fired up for 2016? If you’ve resolved to make this year your best yet, you need a new
plan. As the folks at Harpeth Marketing point out, “If you keep doin’ what you’re doin’… you’ll keep gettin’ what you’re gettin’!” The Harpeth Marketing analysts also outline a few strategies to help you improve your sales – the most important being how to build your network.
We all know it’s pretty hard to increase sales if you’re selling to the same people over and over again. As January gets rolling, make a plan to deploy an Always Build Your Network (ABYN) strategy. The plan can be as simple as promising yourself you’ll add 3 names to your LinkedIn network every week. Or you could commit to joining a local business association and attend the meetings, every month, in person. Making the commitment and sticking to the goal will help you build your network and give you a greater prospect pool to pitch.
Network building doesn't have to exclusively involve new contacts. Nobody likes to think about clients who left them for the competition. But, these folks represent another part of your network. Hopefully, they parted ways with you on good terms. There’s no reason to think this business relationship is permanently on ice. Review the list of clients who’ve left you in the past year or two. Is it possible you could win back that small or large account? The only way to know for sure is to stay in touch. Promise yourself that you will reach out to at least one previous client on a weekly basis. Let them know about new products or services you’re offering. Send them an article or study you know will interest them.
Start your new year off right by committing to taking specific actions to build your network. As the year progresses, these efforts will yield new prospects which will eventually become your clients.