"Got a high cholesterol reading? You may have a higher risk for a dangerous eye condition called glaucoma, according to a recent study published online May 2 by JAMA Ophthalmology."
"The condition, characterized by pressure in the eye that can damage the optic nerve, can lead to vision loss, reports Harvard Health Publishing."
"The study looked at 866 cases of primary open-angle glaucoma, the most common type of glaucoma, among more than 136,000 study participants who were followed for 15 or more years. Participants provided researchers with updates on statin use and cholesterol levels every other year throughout the study period."
"After analyzing the information, study authors found that for every 20-point increase in total cholesterol there was a 7% increase in glaucoma risk. But the use of cholesterol-lowering statin drugs seemed to reduce risk. People who used statins for five years or longer had a 21% lower risk of developing glaucoma."
Eyecare Patients may be unaware of the connection between glaucoma and cholesterol, but they could be made aware through the ads they see during their typical daily activities. According to AudienceSCAN, more than half of Eyecare Patients watch TV for at least three hours every day and, last year, TV commercials drove these consumers to take action. Also, within the last month, they've used the internet to research health or medical information, play online games, place food orders, and check sports scores and can be targeted through sponsored search results, social ads, internet banner ads and text link ads.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on optical stores/optometrists and ophthalmologists/eye surgeons, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.