SALESFUEL TODAY

Doctors to Prescribe Statins to Patients at Risk for Cholesterol-Related Glaucoma

by | 2 minute read

"Got a high cho­les­terol read­ing? You may have a high­er risk for a dan­ger­ous eye con­di­tion called glau­co­ma, accord­ing to a recent study pub­lished online May 2 by JAMA Oph­thal­mol­o­gy."

"The con­di­tion, char­ac­ter­ized by pres­sure in the eye that can dam­age the optic nerve, can lead to vision loss, reports Har­vard Health Pub­lish­ing."

"The study looked at 866 cas­es of pri­ma­ry open-angle glau­co­ma, the most com­mon type of glau­co­ma, among more than 136,000 study par­tic­i­pants who were fol­lowed for 15 or more years. Par­tic­i­pants pro­vid­ed researchers with updates on statin use and cho­les­terol lev­els every oth­er year through­out the study peri­od."

"After ana­lyz­ing the infor­ma­tion, study authors found that for every 20-point increase in total cho­les­terol there was a 7% increase in glau­co­ma risk. But the use of cholesterol-lowering statin drugs seemed to reduce risk. Peo­ple who used statins for five years or longer had a 21% low­er risk of devel­op­ing glau­co­ma."

Eye­care Patients may be unaware of the con­nec­tion between glau­co­ma and cho­les­terol, but they could be made aware through the ads they see dur­ing their typ­i­cal dai­ly activ­i­ties. Accord­ing to Audi­enceS­CAN, more than half of Eye­care Patients watch TV for at least three hours every day and, last year, TV com­mer­cials drove these con­sumers to take action. Also, with­in the last month, they've used the inter­net to research health or med­ical infor­ma­tion, play online games, place food orders, and check sports scores and can be tar­get­ed through spon­sored search results, social ads, inter­net ban­ner ads and text link ads.

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. In addi­tion, AdMall con­tains indus­try pro­files on opti­cal stores/optometrists and ophthalmologists/eye sur­geons, as well as lead lists at the local lev­el. Media com­pa­nies, sales reps and agen­cies can access this data with a sub­scrip­tion to AdMall from Sales­Fu­el.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.