Does Pharma Serialization Have a Future?

Whether it's evidence in a criminal case, a human heart being transported for transplant, or pharmaceuticals, chain of custody is an industry buzzword. When it comes to pharmaceuticals, serialization, or unique data tagging generated by an RFID system,  allows for proper product tracking and has become a growing market. A recent Pharmaceutical Commerce survey reveals the following attitudes about manufacturers when it comes to  tracking their product shipments with unique serial numbers:

  • Currently serializing at least one product 12%
  • Conducting a pilot study 12%
  • Planning to initiate within the next year 43%
  • No plans or uncertain 32%

Pharmaceutical manufacturers generally believe that product serialization will soon be a mandatory cost of doing business. Most firms will hire additional workers and invest in new automated systems, especially in stockrooms, to ensure that products going out the door are properly marked and tracked as they get delivered to customers.  In responding to the survey, manufacturers indicated that they will either hire consultants or invest in management systems to upgrade their information systems as they move to serialization.

Are you currently working with information services clients that are delivering RFID technology and who might want to target pharmaceutical manufacturers?

[Source: Pharmaceutical Commerce Serialization Survey, Fall 2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.