Can Driving Instruction Can Aid the 35% of Teens Who Still Drive Distracted?


"For many, driving is a daily activity, not requiring much thought or consideration. However, the sad reality is that there are 3,287 deaths each day due to fatal car crashes, reports TeenSafe. According to the company's 100 Distracted Driving Facts & Statistics for 2018, on average, nine of these daily fatalities are related to distracted driving."

"The Numbers Behind Distracted Driving

  • Distracted driving accounts for approximately 25% of all motor vehicle crash fatalities.
  • At the time of fatal crashes, teens have been the largest age group that reported being distracted while driving.
  • Driver distraction is reported to be responsible for more than 58% of teen crashes."

Luckily, adults of all ages plan to pay for driving instruction/​lessons for themselves or their kids within the next year, according to AudienceSCAN. Hopefully these lessons will instill the fact that distracted driving is dangerous. Eighteen- to 24-​year-​olds are 74% more likely than other adults to pay for these services, and are perhaps buying for themselves. Nearly 25% of 35 to 44 years olds surveyed also plan to seek out lessons. Driving instruction buyers are 136% more likely than other adults to have kids around driving school age (13–17) that they may be purchasing the services for.

"Here are a few more shocking stats:

  • Approximately 660,000 drivers use their cell phones while driving during daylight hours, creating a large potential for crashes and fatalities.
  • Texting while driving is 6 times more likely to cause an accident than driving under the influence of alcohol is.
  • 1 out of every 4 traffic crashes that occur in the U.S. are caused by cell phone usage.
  • Each day, 11 teens die as a result of texting and driving.
  • While a AAA poll reveals that 94% of teen drivers acknowledge the vast dangers of texting and driving, 35% of those polled admitted to still committing the act.
  • A quarter of teens report that they answer a text once or more every time they drive.
  • 20% of teens and 10% of parents cite that they have extended, multi-​message text conversations while they’re behind the wheel.
  • An Everquote survey found that 96% of respondents cited themselves as a safe driver, yet 56% of respondents admitted to using their phones while driving.
  • Texting while driving increases the chance of an accident by 23 times, even if it’s an accident caused by another driver."

These consumers can be reached by, you guessed it, mobile advertising. 75.7% took action after seeing an ad through a mobile app or text message in the past 12 months. They're also 89% more likely than other adults to take action based on pre-​roll video ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.