Driving Schools have New Opportunity to Promote Services

To counteract the rising accident rates of younger drivers, many states have enacted a graduated licensing system. Yet, it seems that a substantial percentage of drivers, both young and old, could use remedial education when it comes to the rules of the road.  The 2010 GMAC Insurance National Drivers Test results indicate that the average score on a test regarding the rules of the road dropped from 76.6% last year to 76.2% this year.

The test also found significant variation by region. Here’s a summary of the average test scores:

  • Northeast 74.9%
  • Midwest 77.5%

The test also revealed a gender difference. Scores by gender broke out as follows:

  • Men: 78.1%
  • Women: 74.4%

Overall, nearly 18% of consumers would flunk if they had to take a written drivers test exam. The lack of knowledge about driving  includes confusion about determining the safe distance required when  following another car and what to do at intersections which display a steady yellow light. Driving schools could use the results of this test to market their services to both old and new drivers who want to avoid dangerous situations behind the wheel.  Look for more of these specialized institutions to promote the need to stay current with changing laws and regulations.

[Source: 2010 GMAC Insurance National Drivers Test. GMAC Insurance​.com. May 2010. Web. 6 Jun. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.