Speaking in an interview with CNBC, DuckDuckGo CEO Gabe Weinberg said that the companyÛªs traffic has grown 600% throughout the past two years. A variety of factors likely played a role in this explosion of growth, but it could be attributed to Apple adding it as a default search option with iOS 8 and Safari 7.1 on the Mac.
"With iOS 8, Apple added the option for users to choose DuckDuckGo as theiråÊdefault search engine within the operating system," Chance Miller wrote in 9to5mac's "DuckDuckGo has grown 600% since Apple made it a search option (and NSAåÊrevelations)." "Weinberg explained that this, coupled with increased privacy concerns, has led to extraordinary growth for his company. On iOS 8, DuckDuckGo joined Yahoo and Bing as an alternative to the default Google search."
"Weinberg says that DuckDuckGo is currently doing 3 billion searches a year. When asked how DuckDuckGo makes money without any sort of personalized search, Weinberg explained that the company simply uses keyword advertising. For instance, if you search for ÛÏcar,Û youÛªll see ads relating to cars. Weinberg says that there isnÛªt a big enough difference between the revenue DuckDuckGo would make by tracking users compared to keyword advertising to justify the method."
"DuckDuckGo heavily touts the fact that it doesnÛªt track the information of users and is a privacy-focused company," Miller wrote. "For instance, DuckDuckGo doesnÛªt offer any sort of personalized search like Google does. Google often catches criticism for its collection of user data, even though it continually promises that nothing is ever shared about its users."
"Weinberg points out that users likely donÛªt realize how much data Google is collecting on them and what it is doing with that data. This is how DuckDuckGo will continue to grow and win over customers, Weinberg says."
AudienceSCAN surveyed U.S. adults to learn more about DuckDuckGo Searchers. It turns out 1.9% of Americans use the search engine most often. 75% are men. They skew younger, with 26% aged 25–34 and another 21% between 18 and 24. They are urbanites, with 42% living in cities, urban or metropolitan areas. Other lifestyle choices include: driving hybrid/electric cars (350% more likely than average consumers); membership in naturalist organizations like the Audubon Society, Sierra Club, or WWF (369% more likely than average).
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.