E‑Commerce Sales Down Through 2009, Expected to Rebound in 2010

U.S. retail e‑commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4% from 2008. Assuming the recession ends this year, as consumer-spend-insightsmany economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011. Web research has become a priority for value shoppers in today's recession. Currently, 86% of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e‑commerce sales. Many consumers opt to buy online for convenience, price and broad product selection. About 81% of Web shoppers are also online buyers. Web consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers are adding new content and features to lower these hurdles. Source: Data compiled by eMarketer, as cited in a July 21, 2009 online report by Adweek. Website: www​.emarketer​.com.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith

@cleesmith

CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
Honored to present the @SalesFuel Best Use of Marketing Research Award to the students from @universityofky today.… https://t.co/xqPGilWeWh — 1 week ago
C. Lee Smith