e‑Commerce Sales Remain Strong, Up 15% Over a Year Ago
It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. The top-performing online product categories were: digital content & subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, apparel and Accessories. Each category grew at least 16% over a year ago.
“While the second quarter’s 15% growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e‑commerce channel,” said comScore chairman Gian Fulgoni.
Although e‑commerce remains strong, comScore is taking a cautious view of the second half of 2012 in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate, Fulgoni added.
“So, even as commerce increasingly shifts to the online channel, any significant future pullback in overall consumer spending could dampen the strong double-digit growth rates we’ve been experiencing for the year-to-date,” he said.[Source: Data compiled by comScore. 9 Aug. 2012. Web. 10 Aug. 2012.]