Economics of Local Online Advertising

If social networking is so yesterday, what's the next mega-​trend in Internet commerce? Marchex, a local online ad business, is putting its money on local search.
Their new report on this topic reports that over 8/10's of consumer searches are all about local products and services. And once the search is complete, the financial transaction occurs offline — at the local small business.
How can marketers cash in on the local search market segment which is expected to reach $20 billion by 2011? Here are several trends that Marchex suggests looking into:

  • Small and medium-​sized businesses are increasingly advertising online
  • National businesses are increasingly advertising online to local markets
  • User generated content is growing in importance. Marketers or their agencies can apply  technology to aggregate quantitative data and provide searchers with a snapshot of the target business

Are you positioning your firm to excel when it comes to local online advertising?

Source: 2008 Perspectives on Local Online Advertising and Content

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
Excited to join this awesome panel. Panel Discussion: So, You’re Hiring Again? Today! 1:20–1:50pm… — 5 days ago
C. Lee Smith