Economy Continues to Impact Wedding Planning

The beginning of the year, known in the bridal industry as Bridal Christmas, marks the busiest time to plan nuptials.  And while the economy is still shaky, that's not stopping couples from taking the plunge, even if it means tightening their belts as they plan for the big day. The fourth annual "What's on Brides' Minds" survey by David's Bridal, reveals that more than two-​thirds (68%) of brides say they plan to spend less on their wedding in light of the current economic climate. 

While the economy is still impacting overall wedding budgets, there are some signs of improvement. In 2009, three-​quarters (75%) of respondents adjusted their budgets, however this year only 68% of engaged couples say their bottom-​line has decreased. In addition, more than half (54%) of today's brides revealed they do not plan to spend more than $25,000 on their wedding day, and the key to bringing that dream day to life is keeping priorities in check.

"Now more than ever, brides are looking for ways to achieve their dream weddings, while making smart purchases and staying within a tighter budget," said Robert Huth, President and CEO of David's Bridal.

While planning a wedding in today's economy can be challenging, a little research and smart shopping goes a long way.  Many brides are going online to do their wedding research.  Almost half are looking for do-​it-​yourself tips (47%) and searching dress and accessory galleries for ideas (44%), while 30% are heeding advice from other brides in online forums.

In addition, many couples will move away from the exotic in favor of the practical as a result of the economy.  Wedding Paper Divas, an online retailer of premium, personalized wedding stationery, recently announced the latest wedding trends for 2010.  Analysts say to expect destination weddings to take on a new twist with the rise of the "localista." This bride will plan a local "destination wedding" at a nearby location to celebrate the unique personality of the couple, but also allow easier access for friends and family.

Fourth annual "What's on Brides' Minds" survey, conducted by Infosurv Inc., for David's Bridal, January 25, 2010.  Website: www​.davidsbridal​.com.

"Wedding Trends, 2010," compiled by Wedding Paper Divas, January 27, 2010.  Website: www​.weddingpaperdivas​.com.